房地产营销渠道

提出了房地产营销渠道战略制定流程并分析了其影响因素。

Put forward the process to formulate real estate marketing channel strategy and analyze its influencing factors . 3 .

房地产营销渠道的选择要以顾客的需求为核心，考虑渠道定位、顾客购买行为、产品的特性，与渠道成员的信息沟通及渠道的赢利能力，以保证销售渠道有效运转。

The core of real estate channel choice for marketing is the needs of customers , and channel position 、 consumer behavior 、 product characteristic 、 communication with channel broker and the capability of making profit are considered in order to ensure sales channel operate effectively .

对房地产产品营销渠道系统基于终端客户进行CSI评价，建立了房地产产品营销渠道CSI评价指标体系。

CSI appraisal based on terminal customer on realty products ' marketing channel system being made , Index system of CSI appraisal on realty products ' marketing channel being established .

渠道管理创新&改进渠道成员间关系，将客户关系管理思想引入房地产产品营销渠道管理；

Innovation in channel management & promoting relationship among members of realty marketing channel , customer relationship management idea being brought into realty products ' marketing channel management ;

本论文在分析房地产产品营销渠道现状的基础上，在三大基础理论&创新理论、动态营销理论、企业生态竞争理论的指导下，对房地产产品营销渠道进行了相关创新研究。

On the basis of analyzing status quo of realty products ' marketing channel , according to three basic theories that includes innovation theory , dynamic marketing theory , theory of zoology competition of enterprise , some innovation researches on marketing channel of real estate products have been done .

房地产市场产品营销渠道创新研究

Research on the Innovation of Products ' Marketing Channel in Real Estate Market

通过实例验证了指标的科学性与评价方法的可行性，为房地产开发企业选择营销渠道及管理决策提供了量化依据。

Finally , verify the scientific of indicators and the feasibility of the method by examples . Provide a quantitative for real estate Development Company to choose marketing channel and decision-making . 5 .

渠道成员创新&房地产产品销售中介的创新、中间商选择方式创新、物业管理企业在房地产产品营销渠道中的再定位；

Innovation in channel members & innovation of marketing agency of realty products , the way of choosing realty marketing middleman , reorientation of property management enterprise in marketing channel system ;