境外品牌

品牌原产地困惑对于消费者喜爱与购买本土品牌和境外品牌的影响

The Impact of Brand-origin Confusion on Consumers ' Liking and Buying Local Brand or Non-local Brand in China

中国茶饮料市场虽然发展迅速，但市场面临境外品牌垄断竞争的挑战。

The market of Chinese tea beverage is developing quickly , but it faces to the challenge of monopoly competition of foreign trademark .

以消费者行为理论和品牌原产地效应的研究文献为基础，通过对调查数据进行统计分析，本文提出与检验了品牌原产地困惑对于中国消费者喜爱与购买本土品牌和境外品牌的影响作用。

Based on the theory of consumer behavior and the literature of brand origin effect , this paper proposes and tests the impact of brand-origin confusion on consumers ' liking and buying local brand or non - local brand in China .

报告还指出，我国手机网民使用量排名前十的智能手机品牌中，国产智能手机品牌拥有更多用户，占比达60%，超过境外品牌智能手机近两成。

The report also notes that among the top 10 smartphone brands for people to access the internet from mobile devices in China , the domestic smartphone brands had witnessed a wider user base of 60 percent , overtaking the foreign brands by nearly 20 percent in the country .

通知还规定，产品销售使用的商标初始注册地应为中国境内，且不受境外相关产品品牌的制约。

The rules also stipulate that only products with trademarks that were first filed in China and are not controlled by foreigners will be eligible .

从80年代中后期开始，诸多境外的酒店业品牌开始进入中国。

Since the intermediary and later stage of 80s , the overseas brands of hotel trade in China .

从20世纪80年代中后期开始，多个境外酒店业知名品牌开始进入我国，酒店行业的竞争进一步加剧，我国的饭店业跨入了新的世纪。

Since the 1980s , many overseas hotel from well-known brands in China hotel industry , begin to enter the competition intensified , our hotel crossed into the new century .