品牌宽度
- 网络Brand width;brand breadth
品牌宽度-
对同类品牌生态位宽度及重叠度的计算公式进行了扩展。
The paper set up a calculation formula of the length and the overlapping-degree of the brand-niche .
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理论分析部分，本文在前人的研究基础上提出了品牌生态位维度重要性和品牌生态位宽度相近程度对品牌生态位重叠度的影响，并提出了创新性的假设。
In the fourth part of the theoretical analysis part , based on previous studies , the paper put up with the importance of brand niche dimension and the effect of brand niche breadth of on the brand niche overlap and an innovative hypothesis .
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品牌生态位维度的重要性越高，其重叠度就会越高，同时，品牌生态位宽度越接近，两个品牌之间的重叠度就会越高。
At the same time , the closer of the brand niche breadth is , the higher of the degree of overlap between the two brands will be .