产品成长期
产品成长期-
产品成长期的竞争性营销策略包括改善产品品质、寻找新的细分市场、改变广告宣传重点及适时降价。
In the growth phase , the competitive marketing strategies are comprised of product quality improvement , new markets development , advertisement emphasis change and proper price reduction .
-
创意产品不同成长期的价值增值评估研究&基于产品生命周期理论
Evaluating of Rising in Value of Stages in a Creative Production 's Lifecycle & Based on the Product Life Cycle Theory