习惯性购买行为
- 网络habitual buying behavior
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消费者习惯性或忠诚性购买行为对新产品扩散有阻滞作用,从而影响Bass模型在非垄断情况下的应用。
Consumers ' habitual and loyal purchase constitutes a barrier to the diffusion of a new product . Consequently the application of the Bass model in the non-monopoly context is hindered .
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习惯性或忠诚性购买行为下的新产品扩散
Diffusion of a New Product Regarding Habitual and Loyal Purchase