零售观念
- 网络Retailing Concept
零售观念-
电子商务对传统零售业的观念和行为形成了巨大的冲击，被视为商业贸易领域中一种先进的交易形式。
Electronic commerce has challenges to the traditional trade as a kind of advanced transaction form in the field of commerce and trade .
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首先，要转变零售企业的营销观念，以提升顾客价值为零售业服务营销的目的，增加顾客的感知利得，减少顾客感知利失。
At the beginning , it is necessary to change the marketing concepts of retail enterprise to enhance customer value for the purpose of retail marketing services , increase customer perceived profits , reduce customer perceived benefit loss .