零售营销

零售营销策略组合及零售业态多样化

Retail Marketing Tactics-Mixture and Diversification of Retail Format

文章以实证研究为主，提出改进中国石化销售企业加油站零售营销的策略。

We presented policy of improving retail marketing at gas station of SINOPEC marketing enterprise .

成品油海外市场零售营销浅议

A Preliminary Discussion on the Oversea Market Retail Selling of Oil Products

自有品牌战略的出现使得零售营销的战略和战术在广度和深度上不断进行变革。

Appearance of private brand strategy causes retail marketing strategy and tactics to carry through transforming uninterrupted in span and depth .

双星预见到渠道势力的重大转移，成功的转换零售营销模式并运用零售营销战略，从混战中脱颖而出。

With the success of transferring retail marketing model and implementing retail marketing strategy , it stuck out in the fierce battle .

然后，作者选择零售营销组合中最具有代表性的零售店店址选择、零售库存管理两个方面进行了深入细致的研究。

Then focusing on the most representative two aspects of retail marketing mix : site location selection and inventory management , the thesis analyzes retail in detail .

拓展加油站终端网络、提升零售营销管理水平、增强市场控制力是中国石化产业链健康发展的关键。

To broaden network of the gas station , improve management of retail marketing , strengthen market control are the key of health development of SINOPEC industry links .

但是，要想在复杂的竞争中保持竞争优势，双星必须在总结经验的基础上，根据环境变化，调整零售营销战略。

However , in order to remain competitive advantage in complicated competition , Double star must adapt its retail marketing strategy to environmental change on the basis of analyzing past experience .

南京零售业营销战略探讨

A Discussion on the Marketing Strategy of Retailing in Nanjing

我国传统零售书业营销分类研究

Study on Marketing Classification of Our Traditional Retail Book Industry

零售终端营销中的物流管理中国消费者行为与零售终端行为互动研究

Interaction between Consumer Behavior and Retailer Behavior in Our Country

利益相关者理论视角下的大型商业零售企业营销创新研究

Marketing Innovation of Large-Scaled Commercial Retail Enterprises from the Perspective of Stakeholder Theory

服装代理行业在上游生产到终端零售的营销价值链条中起着中部支撑器的作用。

Agents play an important supporting role in value chain of garment industry .

北京市连锁零售企业营销竞争力研究

Study on marketing competence of retail chains in Beijing

零售业营销创新之管见

On Marketing Innovation of Retail Business

尤其是对中小零售企业营销组合的运用的研究更少。

Especially the study for small and medium-sized retail enterprises in the use of marketing is less .

零售企业营销理念与营销策略选择&以广东零售业为例

Enterprise Retail Marketing Idea and the Option of Marketing Strategy & Take Guangdong Retailing Industry as an Example

营销渠道的建设及网点营销营销渠道转型通过实施网点零售业务营销渠道转型项目来实现。

The construction of the marketing channels and network marketing channel power were achieved through the retail business transformation projects for Outlets .

本文主要针对零售终端营销中物流管理的订单处理、配送管理、库存管理、卖场内部物流控制以及逆向物流管理五个问题进行了分析说明。对流通产业竞争力的提高有一定的借鉴作用。

This paper analyses the order processing , distribution management , stock management , logistics control of point-of-purchase and reverse logistics of retail terminal in marketing .

通过对零售企业营销活动和零售业顾客忠诚的分析，结合国内外著名零售业的具体案例，总结了国内外零售业在客户关系管理实施中的经验与教训。

Through analyzing distribution and customer loyalty of retailing by real case of famous retailing corporation , This article summarize the experience of retailing in domestic and overseas .

零售书业营销分类具备传统图书分类法的一些特征，如都体现了逻辑划分的原理、具备科学性、实用性、注重类目的容纳性和扩充性等。

The marketing classification of retail book industry has some characteristics similar to traditional book classification , such as the embodiment of theory of logical classification , scientificity , practicability and expandability .

本文首先对国内外互联网络、网络经济、商业银行零售业务营销的背景进行了概述和分析，并在商业银行学基础上根据金融中介理论的内涵对商业银行及其零售业务的概念进行了界定。

Secondly , based on the Commercial bank theory , the article defines the concept of commercial banking and retail business in accordance with the connotation of the theory of financial intermediation .

以顾客决策系数公式为基础，本文提出了零售企业营销决策的核心依据：在一定的约束条件和目标条件下，在竞争市场，为目标顾客创造相对最大的购买决策系数值。

Based on above formula , this paper raises a core objective of retailing sales and marketing strategy , which is to create relative maximum purchasing decision-making modulus value in competitive market on certain conditions .

中国现代零售业假日营销战略新理念

New Marketing Strategies of China Modern Retail Business in Holiday Economy

其次，提出开展新的零售业服务营销的具体措施。

Secondly , proposed new specific measures to the retail marketing services .

消费者多样化的需求与零售业的营销变革团结圈活动之变革

Diversified demands of the consumers and the sales change in the retail trade

机场零售业的营销特征分析

The Analyses of Marketing Characteristics of Airport Retailing

服装零售中视觉营销研究

A Study of Visual Merchandising in Fashion Retailing

中国大型零售企业跨国营销的目标市场战略

The Target-Market Strategy on the Large Retail Enterprises of China in the Multinational Marketing

中国零售企业跨国营销的风险评估及管理研究

Research on the Risk Assessment and Management of Chinese Retail Enterprises ' Cross-border Marketing