集群品牌

实施产业集群品牌战略增强区域经济竞争力

Carry Out Industrial Cluster Brand Strategy Strengthen Regional Economy Competitiveness

广东专业镇集群品牌发展战略研究

A Strategic Study of Cluster Brand of Specialized-township Economy in Guangdong Province

产业集群品牌风险因素分析及控制策略

The Analysis and Control Strategies on the Risk Factors of Industrial Cluster Brand

区域旅游产业集群品牌培育初探&以湘鄂渝黔边区为例

A discussion on the brand development for the tourism industry cluster in Xiang-E-Yu-Qian border

福建纺织服装产业集群品牌战略研究

Study on the Brand Strategy of the Textile and Garment Industry Cluster in Fujian

从集群品牌效应探讨2008年奥运会整体形象的提升

Promotion of overall image of Beijing Olympic Games as seen from Colony - brand effects

创建集群品牌：慈溪家电集群品牌突围的路径选择

Establishing Cluster Brand : the Route Choice on Cluster Brand Breakthrough of Cixi Household Electrical Appliances

提出用集群品牌效应来促进2008年奥运会整体形象提升的观点和打造2008年集群品牌的建议。

The colony-brand effect can promote the images of the cities and create the 2008 colony-brand .

黑龙江省绿色食品企业集群品牌整合现状、问题及对策

On Brand Integration Status Quo , Existing Problems and Countermeasures of Green Food Enterprises in Heilongjiang Province

西部民族地区产业集群品牌联合研究&以宁夏清真食品产业为例

Study on Industry Cluster Co-branding in Western Minority Areas : A Case Study of Ningxia Islamic Food Industry Cluster

重点利用动态博弈方法和数理模型构建方法分析了品牌差异化效应和集群品牌荫庇效应。

The brand differentiation effects are analyzed by game theory and the shelter effect are analyzed by quantitative model .

打造传统产业集群品牌，增强集群竞争力&以景德镇陶瓷产业集群为例

Create Clusters Brand of Traditional Industries to Enhance the Clusters Competitiveness & Take Jingdezhen Ceramic Industry Cluster as an Example

建立集群品牌能够树立差别化优势、专业化优势和规模优势。

The establishment of the cluster brand can set up the difference superiority , the specialized superiority and the scale superiority .

集群品牌作为产业集群的品牌，属于品牌大类的一种，具有品牌的一般性和本质特征。

As one member of the brand , the cluster-branding has the general nature of brand , which is unique and easy to be distinguished .

最后，通过对我国产业集群品牌建设的现状研究，找出了其中存在的问题，有针对性提出了六点对策建议，并通过对嵊州领带产业集群品牌的案例来进行实证研究。

Finally , through the study of Chinese industrial cluster brands , the paper identifies the problems of them , and gives six policy proposals .

在经济全球化的背景下，打造集群品牌是我国发展产业集群的一条必由之路。

Under the development of economic globalization , to cultivate the brand of cluster will be an accessible path if China wants to develop industrial cluster .

集群品牌营销是民营企业集群的一个创举，它建立在集群产业组织创新和技术创新的基础之上；

The cluster brand marketing is a creation of the private enterprise cluster , which is based on the cluster industry organization innovation and technique innovation .

论述了实施产业集群品牌战略在区域经济发展中的作用，并提出了实施产业集群品牌战略的发展思路。

The article expounded the function of conducting industrial cluster brand strategy in regional economy development , and put forward some approaches to carry it out .

将集群品牌注册为地理标志集体商标，证明商标是从法律上保护集群品牌知识产权的有效模式。

Therefore , it is a valid mode , registering the cluster brand as the collective trademark or the certification trademark of the geographical indication , to protect the intellectual property of brand .

本文对产业集群品牌建设策略进行了较全面的论述，形成了产业集群品牌建设的系统框架，并结合中国的实际情况进行了深入探讨。

The paper discusses the construction strategies of industrial cluster brand more comprehensively , forms the systematic framework of cluster brand and investigate industrial cluster brand deeply combined with the actual situation in China .

目前学术界对于集群品牌和公司品牌的研究大多集中在比较其主体的不同而产生的效果，而忽视了两者的形象对消费者的影响。

At present , the research about the cluster-branding and corporate brand focused on the impact of the different subject , and ignored the image of cluster-branding and corporate brand of the impact on consumers .

企业集群品牌产生之后，会经历一个从萌芽经成长、确立至成熟和强化的过程，并在各成长阶段呈现出不同的特征。

After the formation of the cluster brand , it will experience a process from germinate , growth , establishment to mature and intensification , and it presents the different characteristic in each growth stage .

集群品牌具有更持续的品牌效应，打造集群品牌，提高产业集群整体竞争力，已成为促进产业集群升级和加速区域经济发展的战略性思路。

Cluster brands have a more sustained brand effect , so it has become a strategic thinking to build industrial cluster brand to improve the overall competitiveness of industrial clusters and accelerate the regional economic development .

集群品牌能汇集集群整体的力量，为集群企业的发展提供公共品牌效应、集聚效应，是一项长期性的、相对垄断性的无形资产，从而带动整个区域经济的快速发展。

Cluster brand can gather all the forces of the whole enterprise cluster rand provide the public brand effect , the accumulative effect for the enterprises in the cluster ; it is a long-term , relative monopoly intangible asset .

本研究在填补了集群品牌理论在这方面的缺口的同时，也为企业利用集群品牌和公司品牌的品牌效应与顾客建立品牌关系提供了理论依据。

But this study filled the gaps about cluster-branding theory , and at the same time , it also provided the theoretical basis to the company which built brand relationships with customers by the cluster-branding and corporate brand effect .

研究证明在一定的条件下，集群品牌能够提升公司品牌在消费者心目中的地位，也就是说企业可以利用集群品牌的次级杠杆效应建立良好的企业形象。

Study have shown that under certain conditions , the cluster-branding could enhance the position of the company in the minds of the consumers , which means that company could use the cluster-branding image as a leverage secondary to establish a good corporate image .

文章第五章用大量篇幅较详细的论述了产业集群品牌建设的过程及主要的工作内容，包括产业集群品牌建设的主体选择、定位、形象设计、传播和维护等，具有重要的现实指导意义。

In Chapter V the paper a more detailed discussion of the building process of industrial cluster brand and the main job , including the main body selection , positioning , CIS , marketing and maintenance has been done to direct the implication of cluster brand .

并概括指出了企业集群品牌战略是集群核心能力的重要来源，是集群发展壮大与扩张的旗帜，是促进集群可持续发展的战略举措。

On this basis , it is put forward that the brand strategy of an enterprise cluster is an important resource of cluster ′ s core competitiveness , a flag for development and expansion of a cluster , and a strategic measure of promoting enterprise cluster ′ s sustainable development .

我国体育用品产业集群区域品牌建设探讨

Study on Regional Brand Construction for Sporting Goods Industrial Cluster in China

产业集群的品牌生态研究

A Study of Brand Ecosystem of Industrial Cluster