销售意愿
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企业在做出提高产品质量的决策时需要考虑到多方面的问题,如改进产品固定成本,供应链环境下零售商销售质量及合作意愿以及不确定环境对决策的影响。
Various issues are need to consider when companies make decisions of whether to improve the quality of products such as the improving fixed costs , the sales quality of retailers in the supply chain and willingness to cooperate and the influence of uncertain environment .