谐音字

在这片烹饪中充斥着谐音字的土地上，食物与词汇的关系从来都不简单。

In this land of culinary homophones , the relationship between food and words is never simple .

某些汉语的广告语正是利用人们的这一认知特性，故意偏离熟语的固定模式，或者用谐音字来替换原有成分，或者添加其他成分等等，这些统称为熟语的翻新使用。

With this cognitive characteristic , some Chinese advertisements intend to depart the fixed forms of idioms , such as using homophone replacements , adding other words and so on . All of these are called idiom renovation .

第六章：本文对广告语言变异中存在的诸如谐音字、生造词、搭配不当及格调不高等问题进行了分析，提出思考建议。

Chapter 6 : This text to in the advertisement language variation exist of such as homophonic word , living to build a phrase and match a not appropriate pass to adjust not high etc. the problem carried on analysis , putting forward a thinking suggestion .