虽然目前我国已有部分研究关注到了网络对于节事活动营销的重要性，但是基于整合营销传播理论进行节事活动营销传播的研究几乎没有。
Although domestic literature has a part of research concerns about the importance of internet to FSE marketing , the study of FSE marketing and communication based on the integrated marketing communication is little .
节事营销