自办发行
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从报业发行来看,经历了邮政发行、自办发行和多渠道发行,发行是报纸经营管理中的重要组成部分。
Newspaper distribution management is an important part .
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1982年出版社自办发行后,近30年来出版社营销渠道结构发生了很大的变化。
Beginning in 1982 , press began to build their distribution channel , and after nearly 30 years , great changes have taken place .
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相应的各报业集团发行策略和发行渠道的建设将在以适应各自发行市场环境的前提下,各自自成一派,形成相对比较健全的自办发行网络体系。
The corresponding distribution of all newspaper groups strategy and the construction of distribution channels to meet their respective distribution in the market environment under the premise of their own categories to form a relatively sound and self-distribution networks .
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1985年后陆续出现自办发行和多渠道发行报刊,邮政垄断地位被打破,市场竞争的局面开始出现,邮发业务量逐步被分流。
After 1985 , it appeared a succession of multi-channel publishing and distribution of newspapers and periodicals , which broke the monopoly of China Post and market competition began to emerge , the quantity of Post business gradually diverted .
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改革开放以来,我国报业经营改革的制度变迁经历了恢复广告、自办发行、增张扩版、兼办都市报、组建报业集团、国内报业资本运营等六个阶段。
Since reform and opening-up of our country the system changing of the journalism management went through six stages : resuming advertisement , issuing by oneself , increasing piece and expanding edition , running city newspaper concurrently , capital operation of domestic journalism , etc. .