联合利华

联合利华最近在为它的AXE牌除臭剂进行互动广告推广，观众的平均参与时间超过了3分钟。

Unilever recently ran an interactive campaign for its Axe deodorant , which kept viewers engaged for more than three minutes on average .

目前世界多地也在试行一周4天工作制，包括西班牙和新西兰的联合利华公司。

A number of other trials are now being run across the world , including in Spain and by Unilever in New Zealand .

新西兰的联合利华公司也给员工提供了不降薪但工作时间减少20%的机会。

And Unilever in New Zealand is also giving staff a chance to cut their hours by 20 % without hurting their pay in a trial .

联合利华在中国的上一次收购还要回溯至1999年，那一年它收购了冰淇淋生产商蔓登琳（MountainCream）。

Unilever last hit the acquisition trail in China in 1999 when it bought ice cream maker Mountain Cream .

包括可口可乐（Coca-Cola）、苹果（Apple）、达美航空（DeltaAirLines）、联合利华（Unilever）和Salesforce在内的企业对该法案予以了谴责。

Companies including Coca-Cola , Apple , Delta Air Lines , Unilever and Salesforce condemned the bill .

联合利华表示，总体呈下降趋势的黄油销售再次出现增长，其中Stock的销量增长约3%。

Unilever said margarine sales , which in general had been in decline , were growing once more , with Stock delivering about 3 per cent volume growth .

与此同时，消费品公司联合利华（Unilever）将在《时代周刊》（Time）的iPad应用程序中为自己的Degree牌除臭剂品牌做广告。

Meanwhile , consumer-products company , Unilever will be running ads for its Degree deodorant brand in Time magazine 's iPad app .

联合利华消费市场调查高级副总裁理查德戴维斯（richarddavis）回想起了日本的一个案例。

Richard Davies , senior vice-president of consumer market insights at Unilever , recalls an example from Japan .

在西班牙，联合利华已经推出售价一欧元的Surf洗涤产品五件套装。

In Spain , Unilever has introduced a five-wash package of its Surf detergent priced at 1 euro .

《财富》杂志编辑的选择是联合利华（Unilever）首席营销官基斯•韦德。

Keith weed of Unilever ( UL ) , was the editors ' pick .

食品公司ConAgraFoods去年从联合利华（UnileverPLC）手中收购了BertolliandP.FChang的冷冻便餐品牌。

Last year ConAgra Foods Inc. bought Bertolli and P.F Chang 's brand frozen skillet meals from Unilever PLC . '

联合利华（Unilever）承诺将该公司63亿英镑的年度营销预算用于打破女性刻板印象的广告。

Unilever has pledged to spend its ￡ 6.3bn annual marketing budget on ads that smash female stereotypes .

由ChrisClarke经营这个精品型的代理公司，正在寻找走向创意发展的合作渠道，与联合利华等客户合作得很成功。

Run and owned by Chris Clarke , this boutique agency is finding its collaborative approach towards creative development a success with clients like Unilever .

来自哈佛大学（harvarduniversity）和联合利华（unilever）的研究人员表示，他们的发现可以帮助许多包含微小气泡的消费品（从冰淇淋到个人护肤品）延长保质期。

Researchers from Harvard University and Unilever say their findings could help to extend the life of many consumer goods that contain microscopic bubbles , from ice cream to personal care products .

但在微软和Facebook之上，高居第三位的却是一个完全不同类型的公司：日用消费品巨头联合利华，这家创建于荷兰的公司的历史可以追溯到140多年前。

But coming in at No. 3 ahead of Microsoft and Facebook was a very different breed of business : consumer-products giant Unilever , whose Dutch roots stretch back more than 140 years .

直到不久以前，我一直认为联合利华（unilever）是一家主要目的为生产洗发水等产品的公司。

Until recently , I thought that Unilever was a company whose primary purpose was to make products such as shampoo .

回溯到威廉•利弗（WilliamLever）——联合利华的创始人和劝说性广告的早期采用者，营销的历史就是持续不断的试验，而你我就是其中的小白鼠。

Going back to William Lever , Unilever 's founder and early adopter of persuasive advertising , marketing has a history of constant experimentation , in which you and I are the guinea-pigs .

一个她影响范围广大的例子是和联合利华（Unilever）的签约，推销他们的护肤品给年轻用户们。

An example of her reach is that she has a deal with Unilever , marketing their skincare range to younger users .

比如，联合利华去年收购了澳大利亚高端茶叶零售商T2，以补充旗下大众市场茶叶品牌立顿（Lipton）。

Last year , for example , Unilever bought T2 , an Australian premium tea business to complement its mass market Lipton teas .

但在微软和Facebook之上，高居第三位的却是一个完全不同类型的公司：日用消费品巨头联合利华，这家创建于荷兰的公司的历史可以追溯到140多年前。联合利华凭什么？

But coming in at No. 3 - ahead of Microsoft and Facebook - was a very different breed of business : consumer-products giant Unilever , whose Dutch roots stretch back more than 140 years .

伍尔沃斯（Woolworths）、克莱斯勒、联合利华、卜内门（ICI）建的公司总部无不是显露财富，夸耀持久。

Woolworths , Chrysler , Unilever and ICI built head offices that were testimonies to their wealth and permanence .

本次衰退期间，相对于汽车业和金融服务业，宝洁（p&g）和联合利华（unilever）等消费品公司更好上维持了广告支出。

Consumer goods companies such as Procter & Gamble and Unilever maintained their advertising more than automotives and financial services during the recession .

毕马威（KPMG）、高盛（GoldmanSachs）、联合利华（Unilever）以及英国央行（BoE）在幸福感讲座中介绍正念，并鼓励员工使用冥想应用。

KPMG , Goldman Sachs and Unilever – and the Bank of England – have presented mindfulness in wellbeing seminars and encourage staff to use meditation apps .

私营股本集团黑石（blackstone）和英国食品制造商联合利华（unilever）试图在中国提价时，都遭遇了监管方面的麻烦。

Private equity group Blackstone and Unilever , the British food maker , have encountered regulatory trouble while attempting to raise food prices in China .

出于同样的理由，产品组合合理化也变得非常普遍，这样做的公司包括宝洁（Procter&Gamble）、ITW集团和联合利华（Unilever）。

For the same reasons , portfolio rationalizations are now commonplace ; e.g. , Procter & Gamble , ITW and Unilever .

包括消费品集团联合利华（Unilever）、电信运营商沃达丰（Vodafone）和零售商UrbanOutfitters在内的很多公司已采用了该系统。

It has been used by companies including Unilever , the consumer goods group , Vodafone , the telecoms company , and Urban Outfitters , the retailer .

由于它在新兴市场的增速低于竞争对手联合利华（Unilever），导致公司士气受挫。

Morale suffered under McDonald as the company failed to grow at the pace of rivals like Unilever ( UL ) in emerging markets .

有些企业领导，比如联合利华首席执行官保罗波尔曼（PaulPolman），已成为某些议题上的公众人物（波尔曼关注的是环境问题），其影响超出自己的公司。

Some , such as Paul Polman , chief executive of Unilever , are public figures on issues ( the environment in his case ) beyond his corporation .

例如，消费品集团联合利华（Unilever）最近发行的点心债券，收益率仅为1.15%。

For example , yields on a recent dim sum bond issued by Unilever , the consumer goods group , was just 1.15 per cent .

广告代理商现在讨论的是品牌直接与消费者对接、打造联合利华（Unilever）首席营销官基思•威德（KeithWeed）所称的“采购之路”。

Agencies now talk about brands connecting directly with consumers , creating what Keith Weed , chief marketing officer of Unilever , calls a " path to purchase . "