现代百货

体验营销在现代百货商场中的应用研究

The Application Study of Experiential Marketing in Modern Shopping Mall

随着城市空间结构重组，特别是轨道交通建设，大型购物中心与现代百货业日趋出现离心化，侧重于市公共交通枢纽地段。

Shopping mall and modern department become more and more centrifugal , which emphasize on particularly traffic transfer segments .

2012年2月1日，首尔现代百货公司，顾客们参观了巨型巧克力高跟鞋。顾客们正仔细欣赏这只巨型高跟鞋。

Customers look at a large chocolate high heel displayed at the Hyundai Department Store in Seoul on Feb 1 , 2012 .

作为百货业从业者，作者从自身经营管理实践出发，认为时尚性是现代百货商场经营的本质特征。

As the Emporium industry practitioner , the author embarks from own management and operation practice , thought the fashion is the modern Emporium management substantive characteristics .

本文通过对服务的内涵与现代百货零售业发展趋势的研究，结合顾客类型、心理与行为特征，分析了顾客服务方面存在的问题和顾客服务的影响因素。

Through the researching to the intension of the service and the modern general merchandise retailing , and integrating the customer type , customer mind and behavioral characteristic . This thesis analyses the problem in the customer service and contributing factor of the customer service .