特许连锁店
- 网络Allied Chain-stores;Franchise Chain Store
特许连锁店-
特许连锁模式店的评价与选拔方法：以荣昌ILSA客户分析为例
Method of Assessment and Selection of Franchising Chain Stores : A Case Study of Rongchang - Ilsa
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由于积极发展特许经营者，该连锁店得以迅速扩张，不出两年，就实现了超越星巴克（Starbucks）、成为台湾第一大咖啡连锁店的目标。
It expanded quickly , thanks to aggressive recruitment of franchisees , and within two years it had achieved its goal of overtaking Starbucks as the biggest coffee chain in Taiwan .