湖南黑茶

第六章基于4P营销理论提出了湖南黑茶企业的营销策略。

Chapter ⅵ proposed the marketing strategies of Hunan dark tea based on the 4P marketing theory .

第四章，利用消费者调查问卷所得数据建立了因子分析模型，对湖南黑茶的消费者购买行为进行了实证分析。

Chapter ⅳ established the Factor analysis model to make an empirical analysis on consumers ' purchasing behavior in Hunan dark tea .

第三章基于SWOT矩阵和五力竞争模型，结合对湖南黑茶企业的问卷调查数据，对湖南黑茶的产业现状进行了分析。

Chapter ⅲ analyzed the current situation of Hunan dark tea industry based on the SWOT matrix and Five Competitive Forces model , with the data from survey .

第五章运用Logisitc回归模型对两种情况下湖南黑茶的消费者购买意愿进行了分析。

Chapter ⅴ analyzed the consumers ' buying inclination on Hunan dark tea under two different conditions with the Logistic Regression model .

近年来，随着黑茶消费成为一种时尚，黑茶的需求量大量增加，这对湖南黑茶产业的发展是一次干载难逢的好机会。

Recently , consumption of dark tea has become a fashion , thus increasing the demand of dark tea , which is a great opportunity for Hunan dark tea industry .

湖南黑茶有着悠久的历史，有着深厚的文化底蕴，独特的加工工艺，优异的品质，但一直以来都以边销为主。

Hunan dark tea has a long history with rich cultural heritage , unique processing technology , and excellent quality , but dark tea was sold to the border for a long time .