游戏周边

更令人惊讶的则是游戏周边商品的疯狂销量。

More surprising may be how big the merchandise side has become .

他预测称，去年北美地区的游戏周边产品的销售额超过了21亿美元。

Zhao estimates overall North American video game accessories sales exceeded $ 2.1 billion last year .

这家公司总部位于加利福尼亚州卡尔斯巴德市，主要做视频游戏周边产品，投资人对该公司的估值已达到10亿美元，因此它也在《财富》“独角兽公司榜”上拥有一席之地。

Investors now value the Carlsbad , Calif. video game accessories company at $ 1 billion , securing it a place onFortune 's Unicorn List .

与此同时，与之相关的产业也随之萌发并蓬勃发展，其中，除了传统的游戏周边产品市场的发展外，虚拟物品的真实货币交易也随之出现，甚至出现了专门以游戏为生的人群。

At the same time , the peripheral industries were emerged and had a vigorous development . Not only the traditional peripheral products , but also the trade in virtual goods with real currency were appeared .

克努斯托普对现金严加关注，卖掉了主题公园、视频游戏等周边产业，减少了乐高零件生产量。

Mr Knudstorp adopted a strict focus on cash , selling off peripheral businesses such as theme parks and video games , and cutting the number of parts Lego made .

雷蛇拥有一个由370万玩家构成的活跃社区，他们不仅购买雷蛇的游戏本和周边配件，还使用它的VoIP技术，并积极购买雷蛇品牌的服装。

Razer has an active community of over 3.7 million gamers who not only buy its gaming laptops and accessories , but use its voice-over IP services and purchase Razer-branded clothing .

目前小米把销售手机的利润率维持在低水平，认为公司最终能仰仗多达百万的用户群体、通过出售内容、游戏或应用等周边产品和服务来获利。

Currently , the company maintains low margins on the phones it sells with the idea that it can eventually make money off its millions of users by selling accessories and services like content , games or applications .