渠道营销

Internet的快速发展和电子商务的高速成长，在改变人们生活方式的同时，也创造了新的商业行为和渠道营销模式。

The rapid development of Internet and e-commerce not only change lifestyles , but also create new business practices and channel marketing model .

MP3网吧的渠道营销模式研究

A Study of the Channel Marketing Mode Associated with the MP3 Player at the Internet Bar

美国国家半导体有限公司（NS）在中国的渠道营销策略

Channel Strategy of National Semiconductor ( NS ) in China

第五章：运用PEST分析、SWOT分析等工具，对中国移动电子渠道营销的外部环境、内部状况、竞争对手情况进行全面分析。

Use the PEST and SWOT method analyze the external environment , internal status and competitor of electronic channel marketing of China Mobile .

同时针对G银行网络银行营销的实际情况，给出G银行网络银行客户关系营销、产品创新和多渠道营销策略与措施。

At the same time for G bank network bank marketing situation , Given G bank network bank consumer relationship marketing , product Innovation and multi channel marketing strategies and measures .

用AHP法构建了房地产多渠道营销评价指标体系，使用了主成份分析法选择最优渠道并确定影响渠道建设的关键因素。

Building multi-channel evaluation index system with the AHP method , using the principal component analysis to choose the best channels and to identify the key factors affecting channel construction .

通过对电信和联通的渠道营销策略进行深入的分析，并用PEST及SWOT分析模型分析陕西移动公司营销渠道策略与竞争对手相比的优劣势。

By analyzing the telecom and unicorn marketing channel strategy , and use PEST analysis and SWOT model analysis of Shaanxi Mobile Corporation marketing channel strategy compared with the competition advantages and disadvantages .

最后，为保障措施的有效实施，提出AA联通应该调整社会渠道营销机构、加强社会建设、做好社会渠道宣传、加强社会渠道维系。

At last , such conclusions are made that AA Unicom should adjust marketing institutions of social channels , enhance social construction , improve promotion of social channels and maintain them so as to implement the above measures effectively .

重组后山东移动渠道营销策略的设计与实施

Channel Strategy Design and Implementation of Shan Dong Mobile after Restructuring

浅析国企机制对渠道营销的影响

On influence of state - owned enterprise system to marketing channel

这些研究结果为实施多渠道营销战略提供了重要启示。

These results highlight some managerial implications for implementing multi-channel marketing strategy .

中国移动锦州分公司社会渠道营销策略研究

Studies on Marketing Strategy of Social Channel on China Mobile in JinZhou

本文研究成果可以丰富自有品牌双渠道营销的发展理论。

The results can enrich the dual-channel marketing theory of the private brand .

间接渠道营销的旅游广告研究

Research on Tourism Advertising in Indirect Channel

面对机遇与挑战，中国大学出版社选择了多渠道营销模式。

In front of opportunities and challenges , Chinese University Presses have selected multi-channel marketing model .

在建立传统渠道营销的同时，把资源重点放在网络营销上。

In addition of establishing traditional channel marketing , we have put our resource focus on network marketing .

三是对于中低端产品给予了酒店餐饮渠道营销的设计。

The third , for the low and mid products in hotel or restaurant about the marketing channel design .

本文针对酒厂的市场困境：一是同类产品的竞争压力日益增大，二是渠道营销成本日益增长，三是投资新产品开发和推广的风险也日趋增加。

The second , the costs of channels marketing rises . The third , the risk about investment of a new product increases .

第四章：详细介绍中国移动电子渠道营销现状，并借助相关理论，从现状中分析出目前电子渠道营销存在的问题。

Introduce current situation of electronic channel marketing of China Mobile , and try to analyze and summary the existent problems . 5 .

因为渠道营销策略还处于实践初期，在执行过程中还有很多有待完善的地方。

Because the channel marketing strategy is still in the early stages of the practice , still has many places needed to be improved .

作者分别从整合营销、差异化营销、事件营销、多渠道营销等方面进行全方位分析。1、整合营销。

The author took the comprehensive analysis respectively from the marketing , differential marketing , events marketing and marketing channels . 1 、 Integrated marketing .

对零售终端的管理，是营销新观点&逆向渠道营销模式的要求，体现了营销行为以市场为中心、以客户为导向的原则。

The retail terminal management , markets new ideas - " reverse-channel marketing model ", reflecting the marketing behavior of market-centered , and customer-oriented principles .

确保期刊自身过硬的出版质量、加强期刊自身形象的宣传、开辟多渠道营销等是期刊营销成功的重要方略。

Ensuring the publication quality , intensifying the publicity of its image and opening up more channels for marketing are the marketing strategies of periodicals .

中国通信行业面临着全新的机遇和挑战，以往单一的渠道营销已经不能满足电信企业面对的市场竞争。

The telecommunications industry is facing new opportunities and challenges ; single channel marketing in the past can no longer face the competition in the market .

随着我国商品经济的高速发展，现代市场渠道营销理念已不再是单纯的销售产品，营销渠道的作用、职能与地位已经发生了重大变化。

Along with the development of merchandise economy of our country with high speed , Modern market channel sale concept already does not be simple product sales again .

旦商品生产出来，它们大多数并不直接到达最终用户。而是`通过各种渠道营销到买主。

Once goods are produced , most of them do not go to the end users directly . rather , they are distributed to the buyers through various channels .

当前，顺应市场形势变化，以建行为代表的国内商业银行纷纷实施转型，有效增强营业网点渠道营销能力及市场竞争力。

Adapt to changing market conditions , the domestic commercial banks had to implement restructuring with China Construction Bank on behalf , to boost business network channel marketing capabilities and market competitiveness effectively .

它打破了传统实体渠道营销的限制，充分借助互联网、通信技术和一些专业设备的优势，向客户提供数字化营销和服务。

It breaks the limit of traditional entity channel marketing . Leveraging the advantages of internet , communication technology and some kinds of specialty equipment , it provides digitizing marketing and services to customers .

国内生产厂商和经销企业数目增长很快，市场竞争日趋激烈，许多中小医疗企业由于渠道营销策略欠妥，营销渠道管理水平不高，制约了企业规模的发展。

The number of manufacturer and marketing firm are growing rapidly , the market competition becomes increasingly fierce . Because of poor channel marketing strategy and marking channel management level , many small medical enterprises development are restrict .

通过公司的营销部门对于渠道营销策略的不断深入挖掘，它所产生的营销效果和效率将不断提升，为公司今后发展壮大发挥更积极作用。

We believe that with the hard work in the market department and the deeply analysis of the marketing strategy , the efficiency of marketing will continue improved and will play more active role in the development of the company .