渠道价值链

并以海尔公司为例，对海尔的渠道价值链进行了深入的分析，并提出了设计的原则和方案。

Taking the example of Haier Company , we have analyzed its channel value chain and proposed the design and the plan .

接着基于价值链理论对安利（中国）的商业模式进行了分析，主要从供应商价值链、企业价值链、渠道价值链和顾客价值链方面着手分析的。

Then , it is the analysis of the business model of Amway ( China ) on account of value chain theory .

家电企业渠道价值链整合的各个要素对于企业市场能力、赢利能力和和顾客综合满意程度的影响有所不同。

The household electrical appliances enterprise channel factors have different effect on the market ability , the profit ability and the average satisfaction of the customers .

渠道价值链整合要素和营销竞争力要素在不同性质、不同发展阶段和不同规模的企业上具有显著性差异。

The aspects of the integration of the channel value chain and the marketing competence factors have significant differences in different property , different development phase and different scale enterprise .

在以涉农企业为例的情况下，渠道价值链的突出特征在于逆向渠道终端的农户特性。

In the condition of making example of agriculture-related enterprises , a prominent feature of channel value chain is " farmers ' characteristics " at the end of a reverse channel .

构建了价值链整合模式，将企业价值链与供应商价值链、渠道价值链和顾客价值链整合起来，在整合系统中提出了增加顾客价值和降低顾客成本的策略。

The thesis also give some strategies of increasing customer value and lowering customer cost in the integrated system which integrates the enterprises ' value , suppliers ' value chain , channel value chain and customer value chain .

本文就是将战略性新兴产业的商业模式根据价值链理论进行划分，并且将价值链延伸为产业链，提出了供应商价值链、企业基本价值链、分销渠道价值链以及客户价值链四个环节。

This essay divided business model of strategic emerging industry based on value chain theory , and it also extend the value chain to industry chain , proposing four parts including supplier value chain , basic value chain , distribution channels and customer value chain .

第二，以德安公司为例，对环保企业盈利模式提出了渠道模式+价值链模式+产品模式的转型构想。

Second , the paper has taken De ' an as a practical example to raise revolutionary idea of " Channel Model + Value Chain + Product Model " as the profit-model .

接着，论证了选择差异化营销的必然性，具体提出了实现差异化营销的四个主要途径，即市场定位、服务、渠道差异化和价值链管理。

Specifically , four major methodologies to implement the diversity marketing strategy are proposed , namely , market orientation , services , channel diversity and value chain management .