感性营销

感性营销策略&兼谈情侣商品的开发

Perceptual marketing strategy & On the development of goods for lovers

在这种趋势下，企业应该更加注重感性营销。

Under this tendency , the enterprises should pay more attention to the strategy of perceptual marketing .

依据研究结论，从体验性、故事性、地域性、创意性和价值性五个方面来为张家界旅游演艺产业提出感性营销建议。

According to the research conclusion , this paper , from five aspects ( experience , story , regionalism , creativity and value ), puts forward some corresponding suggestions to boost the development of Zhangjiajie tourism performing industry .

网络娱乐营销，指的是利用网络特性，借助娱乐元素，达到营销目的的一种新型感性营销方式，具有娱乐、互动、时尚、虚拟的特点。

Network entertainment marketing refers to a new perceptual marketing mode that take advantage of the network characteristics , make use of entertainment elements to achieve marketing target . It has the features of entertainment , interaction , fashion and virtualization .