感性广告

反感性广告的知觉建构和购买意向研究

Research on cognitive construct of offensive advertisement and purchase intention

在不同的涉入程度下感性广告对青少年产生的效果研究

Research on the Effect of Perceptual Advertisement on the Juveniles in Varying Involvement Degrees

感性诉求广告创意的新思维

New thinking on the creative idea of ads of sentimental appeals

感性诉求广告是当代广告发展趋势中的一种重要表现形式，对促进经济发展、增强广告意识和美化社会生活有着举足轻重的作用。

Advertising has various ways of expression , which can be categorized into two groups : one is emotional demand and the other is rational demand .

运用感性设计、感性商标、感性包装、感性价格、感性广告、感性销售等策略来实现目标。

To realize their aims , they should adopt such perceptual strategies as design , trademark , package , price , advertisement and marketing , etc.