开利公司

本文围绕市场需求，以FCU生产线为研究对象，首先介绍了开利公司的现状及行业背景，阐述了本文研究的目标、内容及思路。

It is focus on market demand . Firstly , the status and industry background of Carrier Corp is introduced in this paper , and then make an explanation of the objectives , content and ideas of this research .

开利公司在四川市场的营销分析

Marketing Analysis of Carrier in Sichuan Market

开利公司是世界上最大的暖通空调设备的供应商，它进入中国市场已经有18年历史。

Carrier is the worldwide leading provider for air-conditioning equipments and it has been around in the China market for 18 years .

开利公司面对众多国产品牌的低价冲击，如何降低产品的成本是关键之一。

How to reduce the production cost is the most important thing for Carrier to survive in the market which has many domestic brands with low price strategy .

谁能更好地为无数美国制造商的回归而谈判，让诸如纳贝斯克、福特和开利等公司回归其最初创立的地方-美国，谁能比一个在全国雇佣了成千上万员工的人更适合做这些事情呢？

Who better to negotiate the return of countless American manufacturers , like Nabisco and Ford and Carrier , and so many others , back to the United States where they began , than a man who has single-handedly employed tens and tens and tens of thousands of people around the country ?