声誉资本

首先，探讨了企业社会责任在声誉资本形成中的作用。

At first , the role of corporate social responsibility in the creation of reputation capital .

不同循环阶段的人力资本财务激励和约束都涉及到控制权收益、货币收益与声誉资本，但在具体的激励与约束方式上又存在着差异。

Commons in financial incentive and restraint of venture capital cycle stages involve right of control , income of money and reputation capital .

本文认为，企业社会责任通过声誉资本完成了成本补偿和压力释放，并最终在声誉资本的驱动下完成了价值创造。

This article deems CSR complete the cost compensation and pressure release through reputation capital and finally create the value driven by reputation capital .

研究的主要创新之处有三个：第一，论证了基于声誉资本的企业社会责任价值创造的系统动力机制。

The study has three main innovations as follows : First , it demonstrates the value creation system dynamic mechanism of CSR based on reputation capital .

本章通过对企业社会责任、企业声誉资本、利益相关者理论、善因营销理论和组织认同理论的国内外理论研究进行系统梳理，对几种理论的概念内涵、研究演进和研究趋势进行了盘点。

This chapter reviewed the theories of corporate social responsibility , corporate reputation capital , stakeholder theory , cause-related marketing theory and organizational identity and analyzed the concept , research progress and research trends .

相对而言，企业核心社会责任对认知声誉资本的影响更为显著。（2）认知声誉资本和情感声誉资本均正向影响消费者购买意愿。

By comparison , the core corporate social responsibility has more effect on cognitive reputation capital . ( 2 ) Both cognitive reputation capital and affective reputation capital have positive effect on customers ' buying intentions .

国家声誉资本的不可分割性使得国家几乎不存在退出路径，而真实资本的分割性为国家提供了一条通过对国有银行的股份制改造渐进退出的路径选择。

It is very hard for country 's exiting from banking system because of the indivisibility of country 's reputation capital , however , the divisibility of real capital can supply country with a possible channel of exiting .

一旦发生管理控制权转移，原高管将失去所有的与企业管理职位有关的收益，并且其声誉、人力资本市场价值都将遭受严重损失。

Once the metastasis of controlling power happen , former manager will lose all relevant benefits to business administration position , whose reputation , human capital marketable value will suffer grave loss .

本文的研究结果表明，当声誉机制和人力资本市场竞争无法对独立董事提供有效激励和监督时，董事会独立性的提高并不能提高经营业绩。

We find that a more independent board does not automatically improve operating performance if reputation and competition in the human capital market do not effectively motivate directors .

审计师辞聘是审计师建立与维护声誉的重要成本，审计师辞聘看重的是声誉资本的长期超额收益；

Auditor resignations are the important cost of building and defending auditor reputation , aiming at obtaining long extra-gains of reputation capital ;