劝说性广告
- 网络persuasive advertising
劝说性广告-
回溯到威廉•利弗（WilliamLever）——联合利华的创始人和劝说性广告的早期采用者，营销的历史就是持续不断的试验，而你我就是其中的小白鼠。
Going back to William Lever , Unilever 's founder and early adopter of persuasive advertising , marketing has a history of constant experimentation , in which you and I are the guinea-pigs .
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作为一种劝说性的语言，广告的最终目的是劝说潜在的消费者采取购买行为。
As a kind of persuasive language , advertising has the ultimate goal of persuading the potential consumers to take purchase action .