分众化媒体

信息技术的无缝化覆盖，传统的大众传播媒介受到了多元化、分众化新媒体的挑战。

The complete coverage of information technology made the traditional mass communication face the challenge posed by diversified and mass-decentralized neo-media .

本文试图从虚拟广告的定义和发展入手，探讨这一广告形式在当今分众化数字媒体时代的意义及其发展前景。

This passage begins with the definition and the development of Virtual Advertising , trying to probe into the significance and prospect of it .

分众化就媒体受众而言，是指将庞大的受众群分割成若干个小群体；就节目形态而言是指按照目标受众群体，对节目进行更加具体化、专业化的定位。

Focus of the media audience , refers to the huge audience is divided into a number of small groups ; program form , in accordance with the target audience , the more specific , specialized positioning programs .

提供分众化互动流媒体分发服务已成为网络运营必需的核心功能。

Providing personalized interactive multimedia distribution services has become the core function for network operation .

随着媒体技术不断进步，新的媒介形态层出不穷，受众需求进一步多样化分众化，传统媒体用户大量流失。

With the rapid development of media technology , new forms of media constantly come into being , traditional media have being suffered a huge user drain .