企业视觉识别

企业视觉识别（CI）是企业识别系统（CIS）发展的前期。

CI is the earlier stage of CIS during the developing process .

VI系统即企业视觉识别系统，是企业面向广大消费者展示其品牌形象的有效途径。

VI system is the corporate visual identity system which is an effective way for enterprises to display their brand image to consumers .

这种字体的柔和方式赋予了企业视觉识别一种现代的玩乐态度。

Th is smooth approach to type lends a modern playfulness to a company 's visual identity .

随着现代商业竞争加剧，作为企业视觉识别系统中的组成部分，商业吉祥物以其增加品牌知名度及增进亲和力的功能，日益受到企业的关注。

With the modern business competition becoming fiercer and fiercer , as an integral part of corporate visual identity system , commercial mascots are drawing enterprises ' more attention for its functions to increase brand awareness and enhance the affinity .

广告传媒企业VIS视觉识别系统

Vision Identifying System for Enterprises of Mediums

只有这样，才能使企业VI视觉识别设计充分表现出企业的经营理念和企业精神，更好地服务于企业的经营和发展。

Only then it is the full visual identity design system showed by the business philosophy and entrepreneurial spirit , and it is a better serve for the enterprise management and development .

CI策略由企业理念识别、企业行为识别和企业视觉识别三部分构成。

The CI strategy is composed of three components : the identification of enterprise idea , the identification of enterprise behavior and the identification of enterprise sight .

并从企业标识、标准色和标准字体方面探讨在网络环境下企业视觉识别系统的建立；

The visual identity system on the internet is also discussed from the corporate symbol , standard color and standard font .

由于房地产企业自身的一些特点和市场经济的制约性，使得房地产企业对于视觉识别系统（Ⅵ）的理论研究和实际操作都处在初级阶段。

Because of its characteristics and constraints of the market economy , practical operation of the Visual Identity System (ⅵ) and theoretical study of real estate companies are in the primary stage .

它能够集中体现企业的文化及其品牌核心价值观，它主要包括企业理念识别系统M工、企业行为识别系统BI和企业视觉识别系统VI。

It can embody a concentrated reflection of enterprise culture and its core brand values , and it mainly includes the concept of enterprise recognition system MI , enterprise behavior identity system and visual identification system VI and BI .