企业战略管理学

通过文献研究对转型经济国家的企业战略管理学研究状况进行了评估。

This literature research evaluates status of strategic management research about transition economies .

企业战略管理学在过去的十年发展很快，它是以企业作为研究对象，探讨了影响企业绩效的各种因素，其中对企业动态能力的研究使战略管理理论更加丰富。

Strategic Management takes enterprise as research object to explore the various factors on business performance .

本论文力图运用企业战略管理学的理论与方法，为振华公司的国际工程承包业务制定出一套能发挥自身优势？

The paper aims at making efforts to work out a specific strategy for ZhenHua 's overseas construction project contracting business by using the theories and methods of Strategic Management .

不仅可以为中药饮片行业提供理论与方法的借鉴，也希望能够丰富企业战略管理学的内容。

The purpose of the paper is not only provide the , theory and method of reference for Pieces industry , but alse enrich the strategic management of the enterprise content .

本文运用市场营销、企业经营战略和管理学等理论，联系实际，提出了适合公司特点的营销战略。

This paper makes use of the theory of marketing , corporation strategy and management , connection is actual , bring upped the marketing strategy that suits company 's characteristic to sell .