企业形象塑造

CI与企业形象塑造

The Implementation and Strategies of CI with Corporate Image

在竞争日益激烈的市场经济条件下，企业形象塑造已成为众多企业制胜的法宝；

Under the conditions of market economy with more and more fierce competition , corporate image building has been the successful talisman for many enterprises ;

CIS（企业形象塑造）作为企业识别系统，可使企业经营理念与精神文化传达给服务者和服务对象，并促使其对企业产生一致的认同感与价值观。品牌成长中的企业CI变更研究

In 1980s , the corporation identity system ( CIS ) strategy was introduced into China as an advanced market operation concept and a modern advertising theory . The Research of Corporation Identity in the Growth of Brand

论高校后勤企业形象塑造

The creation of image of the logistics corporation in colleges and universities

企业形象塑造系统三维评估体系建构

Constructing a Three-Dimension Assessment System Used in Molding Business Images

煤炭企业形象塑造存在的问题及对策

Problems and Strategies Concerning Image Molding of Coal Enterprises

论图形设计在企业形象塑造中的运用图客电子薄膜开关生产流程再造研究

On the Application of Graphic Design in CI Design ; Study on Membrane Switch Business Process Reengineering for Tuke Electronics Company

本文阐述了地勘单位企业形象塑造的深层含义，论述了地勘单位企业形象塑造的全部内容。

The deep implications and complete content of creation of enterprise image of geological prospecting units are described in the article .

金聿堂形象策划机构是专注于企业形象塑造与企业形象、品牌提升的专业策划设计机构。

JinYuTang image planning company is a professional planning and designing company specializing in enterprise image creation and improvement , and brand enhancement .

本文主要以农村信用社为例，对公共关系与企业形象塑造进行了初步探讨。

Take rural credit cooperatives for example , this paper is mainly on the study of public relation and establishment of enterprise image .

从吉祥符号的产生谈起，阐述了其产生的原因、意义，以及吉祥符号和汉字在企业形象塑造中的价值和运用。

From the origin of auspicious symbols , the paper deals with their causes , meaning and value and application of the image of enterprises .

该部分为第二部分富兴公司的发展现状分析、提供了合适的维度，同时为第三部分富兴物业发展有限公司企业形象塑造的若干操作建议的提出奠定了理论基础。

This part offers some proper angles for the following part two to analyze the situation of FuXing , and meanwhile it also gives some theory base for this corporation to mould its identity under the guidance of practice suggestion .

关于企业形象塑造的传播策略问题，国内外的相关研究也不少，但尚缺乏系统、全面的传播学视角的研究，尤其是深入到典当企业这个层面的不多。

However , using communication theory for study is not systematic and comprehensive , especially going deep into the pawn business is not much at this level . This paper attempts from the communication point of view to analyze the communication strategies of corporate image shaping in the pawn business .

VI设计作为CI设计中的一个重要组成部分，对企业形象的塑造有着极其重要的作用。

As the important share of CI design , VI design is a significant function to the figuration of the corporate identity .

介绍了CI策划、公关策划的不同含义及它们对企业形象的塑造所起的不同作用，并从观念上、内容上、参与人员上等三个方面论述了从公关策划到CI策划的变化。

The paper presents the different meaning between CI plot and communalizing plot , and the varied role played to the image of enterprises , and elaborates the changement from communalizing to CI plot in aspects of concept , substances and participating person .

第一章对典当企业及其形象塑造的概念进行了界定，考察了典当企业的历史与现状，阐述了典当企业形象塑造的CIS战略。

The first part of this paper defines the basic concept of the pawn and pawn business enterprise image . It checks the history and present situation of the pawn business and elaborates the pawn enterprise image CIS strategy .

因此，企业品牌形象塑造具有十分重要的战略意义。

So , molding the surging brand image has important strategic meanings to enterprises .

良好企业形象的塑造必须准确的运用图形视觉设计。

So , a good corporate design must be based on accurate visual graphic design .

中国企业形象的塑造

Building up Chinese Enterprise Image

而在世界绿色呼声和绿色需求日益高涨之时，研究绿色企业形象的塑造就显得更为重要了。

Rising of the green voices and green demand in the world , research green image of the shape becomes more important .

网络作为新的信息传播的载体，逐渐成为企业网络形象塑造的重要渠道。

Network , as a new carrier of information dissemination , is becoming an important channel for enterprises to develop their online image .

创意不仅直接决定了广告宣传活动的品位以及由此而形成的市场吸引力，而且间接影响着企业形象的塑造。

It not only determines directly the taste of an advertising activity and the market attraction formed thereby , but also can influence indirectly the reputation of an enterprise .

绿色企业形象的塑造，往往是通过建立绿色企业形象识别系统，并组织实施来达到目的，而且必须与顾客满意战略、企业核心能力的培育、品牌资产的运营结合起来。

Shaping green enterprise image needs to set up green enterprise image recognition system , and should be combined with customers satis-factory strategy , development of core competitive advantage and brand assets operation .

本文认为企业的形象塑造既要考虑战略、手段和方法，但更重要的是要从小事做起，注重细节的管理。

This paper explains that an enterprise 's image is built not only by the considerations of strategy , means and method but also by the management that focuses on trivial things and pays attention to details .

论中石油成品油销售企业的企业形象塑造

A Thesis of Corporate Image-Building of PetroChina Finished Oil Sales Enterprise

对企业品牌形象实施塑造后，还需要对其进行跟踪调查，即进行品牌形象塑造的绩效评估。

Finally , I evaluate the performance of enterprises ' brand image-building in qualitative and quantitative aspects .

公共关系及其相关理论在企业发展和形象塑造中已经发挥了巨大的作用。

Public relations and related theory have played a huge role in enterprise development and image building .

然后归纳出欧洲狮纹图形在现代标志设计中所具有的运用优势：视觉传达上的优势，文化内涵上的优势，企业或组织形象塑造上的优势。

Finally , we summed the use of advantages of the European lion pattern graphics with modern logo design : the advantages of visual communication , the advantage of the cultural connotations , business or organization image building on the advantages .

因此，切实改善旅游市场信息不对称状况，是旅游企业树立形象，塑造品牌的需要，更是规范旅游市场，保证旅游业可持续发展的需要。

Therefore , practical improvement of information asymmetry in tourism market is a must for a tourism enterprise not only to establish its good character and to create qualified brands , but also to standardize the tourism market and to guarantee the sustainable development of tourism market .

本文的讨论对青岛地区家电企业品牌原产地形象的塑造有借鉴作用，并提出了本文研究的不足和今后进一步的研究方向。

This discussion of Qingdao enterprise marketing strategies appliance reference and made a deficiency of this study and further research directions .