企业文化传播

论企业文化传播的主受体二重性

The duality of source and receiver in the communication of corporate culture

企业文化传播的条件和时机

The Conditions and Timing for the Communication of Corporate Culture

企业文化传播理现论及应用的研究

A Study on Theories & Practice of the Communication of Corporate Culture

广告对企业文化传播的再讨论

Spreading an Advertisement and Enterprise Culture

基于网络的企业文化传播是一个企业和学术界面临的新课题。

The network based-enterprise culture communication has appeared as a new research topic for both the enterprises and the scientific society .

国际商务、化交流活动的组织、划，市场调研，企业文化传播，会务服务；翻译；国内贸易。

Organizing activities of international business and cultural communication ; Services of market surveying ; Organizing cultural communication amongst enterprises ; Services for all kinds of meetings ; Translating services ; Services for domestic trade .

企业文化的传播问题，对企业的生存发展有着重要意义。

The development of enterprise depends on the communication of enterprise culture .

现代企业营销文化传播

The Comunication of Modern Corporate Marketing Culture

传播是文化的基本属性，故而企业文化的传播这一课题于企业文化的纵深研究和企业的实践都颇具意义。

Communication is the basic nature of culture , therefore this thesis is quite meaningful for further study in corporate culture and corporate practice .

兴于20世纪80年代，发展于20世纪90年代的企业文化，传播到我国仅有短短二十几年的时间，从企业文化的发展来看，目前我国企业文化建设仍处于初期阶段。

Commenced in the 80 's and developed in 90 's of 20th century , it has been only a little more than 20 years since enterprise culture was introduced into China . From the development of it the constructing of the enterprise culture still is in the elementary period .

本文的目的在于提出我国旅游广告的跨文化传播策略，以期望给我国旅游企业在跨文化传播中制作更加有针对性，有作用的旅游广告提供理论参考。

This paper aims at provide a theory reference of Chinese tourism industry , promoting the Intercultural communication of tourism advertisement .

指出目前基于网络的企业文化各要素传播的不完整性和针对性不足的现状。

It is revealed that the information shown by these websites does not cover the five basic components of an enterprise culture , and that the pertinence is not orderly and firmly established .

此次活动同样由一家民营企业杭州通衡文化传播公司牵头组织。

The event is organized by a private enterprise-Hangzhou Tongheng cultural communication company .

当企业进行跨文化广告传播时，所面对的是与其母文化差异巨大甚至完全不同的文化。

When an enterprise involves in intercultural advertisement communication , the culture of the target market would have huge difference or even be totally different with the home market .

并结合经济全球化的趋势，分析了跨国公司和合资企业中的跨文化企业文化传播问题。

Faced with the trend of global economy , the author analyses the Cross-Culture Communication of Corporate Culture in the management of Multinational Corporations .

文章运用传播学理论和企业文化理论，论述了企业文化传播的主受体二重性的问题。

This thesis elaborates the duality of source and receiver in the communication of corporate culture by using the theories of communication and corporate culture .

企业内部沟通机制的有效构筑，为企业文化的传播、发扬、完善提供了保障，企业文化的内涵则为沟通的价值进行了定位。

The effective construction of the communication mechanism within the organization ensures the enterprises to spread , promote and enrich their culture , whose connotation defines the value of communication .

第五章，从在华韩资企业的产品服务、企业形象、企业环境、文化传播网络等企业文化物质层的相关内容出发，对在华韩资企业文化物质层的本土化进行了分析和研究。

From chapter there to chapter five , by researching Korean multinational enterprise in China , such as Samsung , LG , Hyundai , etc , the author focuses on analyzing the localization of enterprise culture .

在企业管理沟通中，应注重提高企业文化和价值观传播的效率性、结构性和明晰性，使企业内部管理手段和契约形式发挥有效的资源分配和激励效果。

In the process of managerial communication , to utilize the reallocation effects and incentive effects of management and contracts of the enterprises , the efficiency , structure and the perspicuity of the spread of corporate culture and values of enterprises should be improved .

企业自诞生之日起，就不间断地进行着企业文化传播活动。

Corporate culture communication have been being carried out continuously from the birth of corporate .

本文还论述了出版企业文化建设的其他相关问题：出版集团的跨文化管理和出版企业文化的传播。

The paper also states other questions about enterprise culture that includes the management of cross-culture and the communication of enterprise culture .

甚至可以说，企业的竞争，在很大程度上取决于企业文化的较量，而出色的企业文化传播模式则是优秀的企业文化的重要推动力。

To a large extent , the competition between companies depends on enterprise culture . Outstanding models are important impetus to the excellent enterprise culture .

从内部优化视角分析，企业安全文化系统应包括企业安全文化领导系统、企业安全文化动力系统、企业安全文化传播系统三大子系统。

From the internal optimized angle to analysis , the system of security culture in enterprises should include the leadership system of security culture in enterprises , the dynamic system of security culture in enterprises disseminated of security culture in enterprises-three big subsystems .

自上个世纪八十年代企业文化传入我国以来，它的学理与应用性研究就一直落后于企业的实践。对于企业文化传播领域的探索，尤为如此。

Since corporate culture was introduced to China in the eighties of last century , its theoretical analysis and applied communication research have been lagging behind the practical operation of corporate , especially on the field of corporate culture communication .