企业形象传播

摘要介绍了珠宝企业形象传播的特点。

The characteristics of image promulgation of jewelry enterprise are introduced .

从生命周期理论考察，企业形象传播策略呈现出阶段性特点，孕育期传播策略是扩大知名度，成长期策略以优化环境为主，成熟期则以文化占领为策略，衰退期策略是消除危机。

Investigating from the life cycle theories , the communication strategies of corporation image present the stage characteristics .

广告是企业形象传播与推广的重要途径和手段，是企业外部行为系统的重要组成部分。

Communication and corporate image advertising is important to promote ways and means to act outside the enterprise system is an important part .

网络互动能够提升产品品牌的价值，增加市场份额，同时更加有效地对企业品牌形象进行传播。

Network interaction can enhance the value of brand and increase market share . Meanwhile , it can disseminate the image of brand more effectively .

商业广告在现代市场经济的商品流通中扮演着重要的角色，它作为向消费者传递产品信息，为企业树立形象的传播工具，就其本身而言是一种商业行为，属于经济范畴。

Commercial advertising plays an important role in the commodity circulation in modern market economy . As a communication tool providing product information for consumers and establishing the image of corporations , commercial advertising , for its part , is a commercial activity and belongs to the economic category .

关于企业形象塑造的传播策略问题，国内外的相关研究也不少，但尚缺乏系统、全面的传播学视角的研究，尤其是深入到典当企业这个层面的不多。

However , using communication theory for study is not systematic and comprehensive , especially going deep into the pawn business is not much at this level . This paper attempts from the communication point of view to analyze the communication strategies of corporate image shaping in the pawn business .

因此，对于企业来说，品牌形象传播要见效、要取胜，必须在传播方式上创新。

Therefore , the brand image dissemination must effective and innovates in the propagation mode .

本文作者审视企业形象战略在中国传播的这种现象时常常想到一个问题，是什么原因导致企业形象战略在中国的传播表现为由冷而热，由热而冷？

The author of this thesis could not ponder over the reasons behind the cycling of the strategy shifting from cold to hot , and then from hot to cold , but examined its spread in China .

企业音乐电视对企业形象的塑造与传播

Enterprise MTV as a Pattern of Creation and Communication in Corporate Image

本文讨论了商务时代塑造企业网络形象的意义，分析了企业网络形象的传播特点，提出了企业网站形象塑造的策略。

Through discussing its significance and spreading features , this paper aims to propose helpful strategies for enterprises online image building and development .