eisai

Eisai also sells the medicines of other companies , to augment its own product line-up .

卫材同时也销售其它公司的药品，以丰富自己的产品系列。

As a result , Eisai is to consider restructuring its sales force in order to respond to the characteristics of the Chinese market .

因此，卫材将考虑调整其销售力量，以迎合中国市场的特点。

This leaves only a quarter of the market where foreign innovative drugmakers such as Eisai fight it out .

这使得卫材等外国创新制药商只能在剩下的四分之一市场中一争高下。

It will pay the experts more than the sales reps in order to encourage them to stay at Eisai .

为了鼓励这些专家留在卫材，该公司将向他们支付高于销售代表的薪资。

Players of the game Go would recognise Eisai 's approach , says Mr Smithers . It targets an area , then with a handful of well-placed moves envelops it .

会下围棋的人能看出卫材的策略，斯密特斯表示，它先是瞄准一个区域，然后通过一些精心筹划的步骤，将其包围起来。

Instead it intends to increase the number of its experts with a deep knowledge of Eisai 's drugs and therapeutic areas , and good relationships with doctors , to about 300 from 30 during the next few years .

未来几年，卫材计划将深谙卫材药品和治疗领域知识、并与医生有着良好关系的专家数量，从30人扩大到300人左右。

Eisai is relatively small compared with giants such as Pfizer , which has already made strong inroads into China and is backed by a much bigger product pipeline , sales force and financial resources to expand in such a large country .

相对于辉瑞（Pfizer）等业内巨头，卫材的规模相对较小。这些大型制药商已经强劲打入中国市场，它们拥有远为强大的产品线、销售力量和财力资源，在这个幅员辽阔的国家进行扩张。