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BATNA

  • abbr.达成谈判协议的最佳选择方案(Best Alternative to Negotiated Agreement)
BATNABATNA
  1. Our findings indicate that , although the BATNA keeps the function of stimulation ( it does motivate negotiators to win better results ) , it lowers negotiators ' expectations of negotiation results ;

    结果表明:BATNA除了原有的激励作用外,也降低了谈判者对于谈判所要达成的结果的期望;