形象延伸

浅谈凤文化及其审美形象延伸

The Phoenix Culture of the Chus and the Extension of Its Aesthetic Image

消费者对品牌知名度、延伸品牌与母品牌的感知契合度、延伸品牌的感知质量、原母品牌形象以及延伸品牌的感知制造难度的评价越高，延伸行为对母品牌形象的稀释作用越小。

If the evaluation of the brand awareness , the perceived fit , the perceived quality of the extension brand , the original parent brand image and the perceived difficulty of the brand extension are higher , the dilution effect on the parent brand image will be smaller .

古文造型抽象化为古文字造型形象化的延伸，从古文字硬朗、质朴的方形结构为出发点，总结出中国文字方形造型与简洁容易操控性是分不开的。

Chapter IV , Chapter III of classical style abstract form of an extension of the ancient text , the ancient text in good health , simple square structure as a starting point , summed up the square shape of Chinese characters with simple easy handling are inseparable .

将城市形象宣传片按不同分类方式进行分析，并采用案例分析法，对它们各自的特性进行讨论，并对城市形象广告的延伸与拓展以国家形象广告和城市品牌实景演出为例进行分析讨论。

Dividing the development of city image advertisement into different classification according to the different promotion methods . For the extension and expansion of city image ads the national image advertising and city brand subject-live performance will be looked as an example to carry on the analysis discussion .