广告创意策略

禁区广告创意策略及方法研究

The Creativity Strategy And Method Of Advertising on " Forbidden Zone "

现代广告创意策略探析

Strategy of the Creation of Modern Advertisement

一方面广告创意策略应符合整合营销策略的总原则，另一方面整合营销策略模式生成原因则成了广告创意策略导向。

On the hand advertising creativity strategy should conform to the total principle of the integrate marketing strategy , on the other hand the reason of mode of integrate marketing strategy is leading to the advertising creativity strategy .

制定项目各阶段广告创意执行策略、创意规划及广告主题。

Draft the executive strategy , creative plan and advertising theme of the advertising creation in different stages of the project .

广告创意的定位策略

On the Positioning Strategy of the Advertisement Creation

广告标语的创意策略与语言技巧

Linguistic Techniques and Creative Tactics of Advertising Slogans

广告创意的模式与策略

The pattern and strategy of advertising creating

广告创意必须依照广告策略的整体框架进行。

The creative intention of advertising must be carried out according to the whole framework of advertising strategy .

广告是营销沟通的重要手段。广告创意策略是整合营销策略的重要组成部分。

The advertisement is a main means that communicate of marketing , and the advertising creativity strategy is the important part of integrate marketing strategy .

现代传播学和市场营销理论的发展，为广告创作注入了科学的内涵和新的活力，从而丰富的发展了现代广告创意策略。

The development of the modem theories of the science of communication and the marketing injects scientific meanings and the new vigor , enriches the strategy of the modem advertisement originality .

本文在传播学、市场营销学、广告学、视觉思维等相关理论的基础上，对国内外运动品牌的广告创意策略进行了较为深入的比较研究。

From the theories of communication , marketing , advertising , visual thinking , the paper gives a more in-depth studying of domestic and international sports brand of advertising creative strategies .

户外新媒体广告要想保持良性的发展，不应仅满足于对新技术的应用以及对户外资源的占用，而是应该更加注重对户外广告整体创意策略进行研究。

Outdoor media advertising in order to maintain the healthy development should not be satisfied with only the application of new technologies as well as outdoor resources occupied , but should pay more attention to the study of outdoor advertising overall creative strategy .