奢侈品营销

公司创始人兰迪•布兰多夫（RandyBrandoff）在奢侈品营销领域拥有深厚经验，曾经在NetJets担任高级副总裁和首席营销官、在MarquisJets担任过执行副总裁和首席营销官。

Founder Randy Brandoff has deep experience in luxury marketing , having previously served as the Senior Vice President and Chief Marketing Officer of Net Jets and the Executive Vice President and Chief Marketing Officer of Marquis Jets .

最后，时尚文化是考察新奢侈品营销传播路径的起点。

Finally , the fashion culture is a starting point to explore the path of new American luxury marketing communication .

运用整合营销理论指导奢侈品营销

Guide Luxury Goods Marketing with Integrated Marketing Theory

首先，时尚文化是新奢侈品营销符号植入和信息整合的主要依据。

Firstly , the fashion culture is a foundation of the semiotic placement and information integration of new American luxury marketing .

然而，奢侈品营销对于中国市场来说尚属较新的行业，与欧美等西方更为成熟的奢侈品市场相比，中国的奢侈品市场还处于初级阶段。

However , the luxury market in China is still developing , compared to more mature Western Europe and the U.S. luxury market .

特定方向的硕士项目最近越来越流行从奢侈品营销到保健管理而金融数学学位尤其火爆。

Specialized master 's programs have been proliferating lately everything from luxury-goods marketing to health-care management but the financial-mathematics degree is especially hot .

从信息传播的角度看，新奢侈品营销传播意味着信息整合、发布、流通和管理的过程。

At the angle of information communication , the new American luxury marketing means the process of information integration , release , circulation and management .

本文选取奢侈品营销作为研究方向，探讨针对我国不同奢侈品消费群体的营销策略问题。

This article selects the luxury marketing as the research direction , and the paper has a discussion on marketing strategy in terms of different luxury consumption groups in China .

包括拉夫·劳伦（RalphLauren）和迈克·高仕（MichaelKors）在内的约10家公司，在奢侈品网络营销中占了一半以上的份额，共同产生了与奢侈品行业有关的网站65%的流量。

And roughly 10 companies , including Ralph Lauren and Michael Kors , dominate this digital world , generating a combined 65 percent of all traffic to websites associated with the luxury industry .

与并结合研究结果对新奢侈品的营销提出了一些建议。

Combined with the research results of new luxury marketing put forward some Suggestions .

根据消费者人群的变化趋势，奢侈品微博营销在消费环境及大众消费行为模式的转变中应运而生。

In the accordance of the trend of consumer groups , luxury twitter marketing arises at the historic moment as the consumption climate and the pattern of public transmission behavior changed .

并介绍了奢侈品品牌创新营销策略。

Besides it introduce the innovative strategy of luxury goods marketing .

奢侈品概况及营销&高端珠宝的会员制营销模式

Overview and Marketing of Luxury-Membership-based Marketing Model of High-end Jewelry

时尚文化作为新奢侈品研究的重要指涉角度，它对新奢侈品营销传播的作用主要体现在三方面。

The fashion culture is the inner motivation of luxury consumption and in the marketing communication area , its functions are mainly displayed in the following three aspects .

中国奢侈品消费市场的特殊性预示了中国本土企业在奢侈品营销中的潜在优势。

The particularity of Chinese luxury consumer market indicates the potential advantages of the native enterprises in the luxury goods marketing .