品类战略
- 网络Category Strategies
品类战略-
它是一个把品类作为战略业务单位来管理的，着重于通过满足消费者需求来提高生意结果的流程。
It is a strategic business units as the category to management , focuses on satisfying consumer demand to increase by business process of results .
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品类管理是以消费者为中心，以品类为战略业务单元，以数据为依托，通过供应商与零售商之间的有效合作，发现并满足消费者需求从而提高企业绩效的零售管理流程。
Supported by category data and taking category as the strategic unit , the category management with the consumer as the center is a management process improving retailers ' performance by finding and satisfying the demands of consumer as well as the effective cooperation between supplier and retailer .