品牌经营模式

武钢快餐品牌经营模式初探

Probe on Operating Mode of Fast Food Brand in WISCO

企业品牌经营模式已成为近年来企业管理的热点研究之一。

Enterprise brand management mode has become a hot issue of business administration study in the recent years .

对我国旅行社品牌经营管理模式的探讨

Discussion on the Mode of Travel Agency 's Brand Operating Management in Our Country

布莱信可能会选择品牌合资经营模式，与对方共享收入。

Sir Richard may opt for a branded joint-venture operation in which revenues are shared .

而中国企业则瞄准了那些处境艰难的小型公司，这些公司的技术、品牌以及经营模式，可以提升中国企业自身业务的价值。

But Chinese companies have targeted small , struggling companies with access to technology , brands or business models that can add value to their own operations .

在品牌专卖经营模式的供应链中，供应商为供应链的领导者，零售商为跟随者，供应商在同一销售区域中会采用统一的零售价格政策。

In supply chain of brand monopolization , supplier is the leader , and retailer is the follower , and supplier adopts the same retail price policy in the same district .

而如果采用品牌的经营模式，并且在经营过程中形成品牌效益之时，品牌就已经不是代表某一企业那么简单了。

If using the brand 's business model , and in the course of business when the formation of brand effectiveness , brand on behalf of a company is not so simple .

要提高经营管理及资源配置的效率；要与运营商密切合作，扩大业务合作领域；要打通上下游产业，经营产业链；要创新产品经营、品牌经营的盈利模式。

Improve the management and resource allocation efficiency with operators in close cooperation and expand the field of business cooperation . Open up the upstream and downstream business industry chain .

沃尔玛在流通扩张的产业空间下，打造品牌、统一经营模式和现代信息技术等方面核心竞争力，通过对分店进行复制/粘贴和选择性干预，成功地实现了规模扩大。

Under the industry condition , Wal-Mart promotes its core-competence from brand , united management mode and modern information technologies , Replicates / sticks and selectively intervenes in its subsection-stores , and hence successfully increases its size .

但有调查显示，在我国主要城市中，80%的豪华百货店采取品牌联营的经营模式，这说明品牌联营已经成为我国豪华百货店的主流经营模式。

An investigation reveals that in major cities , 80 % of luxurious store take the advantage of brand pool model , which indicates that brand pool becomes the mainstream operational model . Brand pool is referred to as introducing well-known brand in the store by way of trade promotion .

上海市场主流品牌休闲装的经营模式研究

Investigation of the Main Leisure Wear Brand in Shanghai Market

目前我国的百货店往往同时采用自营、租赁和品牌联营三种经营模式。

Presently , there are three operational models widely adopted by Chinese department stores , namely , self-support , lease and brand pool .

通过借鉴美国企业品牌经营战略，并针对当前中国企业跨国品牌经营模式所面临的挑战，提出了相应的解决方案。

Through using American enterprise ′ s brand management strategies for reference , and in allusion to current challenges that China ′ s enterprises ′ multinational brand management model is facing , corresponding resolutions are proposed .

而不同的品牌本性理解，将会产生不同的品牌管理理论和经营模式。

Different understandings of brand nature will lead to different theories of brand management and different management modes .

而对于品牌专卖的易逝品，大多数供应商都采取了回购契约和退货政策，因此研究品牌专卖经营模式下的供应链回购协调机制有很大的实际意义。

To perishable products monopolization supply chain , a lot of supplier adopt buy-back contract and return policy , so it is a innovation to study buy-back contract of brand monopolization supply chain .

品牌经营是现代企业的一种新的竞争战略，从品牌经营的概念入手，分析了品牌经营的四大基本功能，提出了可供企业选择的多种品牌经营战略模式。

Brand operation is a new competitive strategy of modern enterprises , this article analyzes the primary functions of brand operation starting from its concept , and puts forward some strategy patterns which can be chose by our enterprises .