品牌叙事
- 网络brand narrative;Brand Stories
品牌叙事-
蒙牛品牌成长过程中，特别重视品牌故事的讲述，以品牌叙事为纽带来建立品牌与消费者之间的关联，实现打造品牌的目的。
Mengniu pays special attention to brand narrative in its process of growth .
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或者通过虚构人物演绎品牌叙事，传达品牌理念与价值取向，赢得目标受众的认同；
Or deducts the brand through the fictional character to narrate , the transmission brand idea and the value orientation , win the goal audiences approval ;