体育冠名权

体育冠名权同时具有人格权和财产权的双重属性。

It possesses twofold attributions : personality right and property right .

体育冠名权是体育领域内一项重要的无形资产。

Sports Naming Rights is an important intangible asset in sports field .

体育冠名权的商业利用与法律保护研究

The Research on Commercial Utilization and Legal Protection of Sport Naming Right

体育冠名权有关法律问题的研究

Research on Relevant Legal Problems of Sports Denomination

我国体育冠名权的法律性质分析

Legal Nature Analysis on Sports Denomination in China

体育冠名权是一项无形财产权，属于知识产权，是商品化权的一种；

Sport naming right is a kind of property right that is invisible and belongs to intellectual property .

体育冠名权的商业根源是体育产业、大众传媒、广告业的发展。

Sport naming right is originated commercially from thedevelopment of sport industry , mass medium and advertisement industry .

体育冠名权民事责任存在着违约责任和侵权责任两种。

The civil liabilities of sport naming right include liability for violation of contract and liability for infringement .

然而，对体育冠名权的研究却显得极为滞后，更谈不上给予理论上的支持。

Nevertheless , the research on sports naming rights lags far behind and says nothing of giving theory support .

体育冠名权的开发与利用是我国体育体制改革和体育产业化发展的关键。

Its exploitation and utilization is the linchpin to the reform of our sports institutions and the development of our sports industry .

从其签订的目的而言，体育冠名权合同类似于广告合同，是具有物权效力的名称许可使用合同。

From the view of signing , such a contract is similar to advertisement contract granted with effect of real right of the permission of the name right .

作为一种无形资产，体育冠名权是职业俱乐部的一项主要收入来源，并已发展成为经营城市的重要手段，以及现代企业新型高效的营销手段。

As a kind of intangible asset , sports naming rights is a main income of professional club and a main way of city management and modern enterprises operating and marketing .

根据冠名权的立法现状和相关法律，探讨了体育冠名权法律保护的必要性，提出了体育冠名权进行法律救济的有效途径。

According to the legislation situation and relevant laws of denomination , the paper discusses the necessity of legal protection of sports denomination and puts forward effective way to conduct legal remedy on sports denomination .

研究认为：1、体育冠名权是指体育单位、法人及特殊的自然人组合对其拥有的具有社会认知性所属物的名称依法转让，以使受让人享有名称传播的权利。

Sport naming right is a kind of right which renders it legal for sport unit , legal personal or some special human gatherings to transfer the right of name of articles which is characteristic of social cognition .

运用法学理论，从体育冠名权的法律性质、内容及权利合同的法律特征等方面入手，对体育冠名权这一新兴的权利现象作了较客观的分析。

By using jurisprudence theory and studying the legal nature and contents of sports denomination and the legal character of right contract , the paper carries on an objective analysis on sports denomination , which is a new right phenomenon .

我国体育冠名权现象的出现和兴起，是社会体育和体育经济发展的必然产物，成为一种常见的体育商业交易形式和法律权利现象。

Appearance and rise of the name right phenomenon of sports of our country , is the inevitable result of social sports and sports economic development , become a kind of common commercial trade form of sports and legal right phenomenon .