高接触服务

高接触型服务的顾客价值驱动要素实证研究

Empirical Research of Customer Value Driven Factors in High-level Customer Contact Service Industries

本文旨在说明高接触型服务企业如何来实施顾客满意战略。

This study is to present the process of a high-level customer contact companies setting up the strategy of customer satisfaction .

最后，本文探讨了如何使用容忍区理论进行顾客细分、如何在高接触度服务中把握顾客的心态、提高顾客满意度以及服务成本控制等问题。

Finally , we detail how to improve such practices as segmentation by ZOT , management in high contact service industry and service cost control .

高等教育是一种高接触性的大众服务业，开展服务营销将促进现代高校变革。

Since higher education is a common service trade frequently contacted with the public , to start service marketing at colleges and universities will bring about reforms in them .