青岛出版社

其次，针对青岛出版社的特点，本着导向性、科学性、可行性、定量与定性结合的原则，提出了青岛出版社核心竞争力的模型，根据模型设计了青岛出版社核心竞争力的评价指标体系。

Secondly according to the character of Qingdao Press and the oriented , scientific , feasible , fluctuant , quantitative and qualitative principle , Qingdao Press core competence evaluation model and evaluation index system are brought forward .

最后，根据评价结果，分别从选题策划、品牌塑造、营销网络、出版人才、管理机制、文化理念六个方面提出今后提高青岛出版社核心竞争力的对策建议。

Finally , according to the evaluation result , the thesis puts forward policy advice improving the core competence of Qingdao Press from the six aspects , which are publishing selection , trademark building , distribution network , publishing person with ability , management mechanism , culture conception .