转换成本效应
- 网络Switching Cost Effect
转换成本效应-
关于品牌转换成本调节效应研究的结论。
The conclusion of the regulating effect of brand switching cost .
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其中，食品质量、消费者感知价值、消费者满意、消费者信任、转换成本和原产地效应等六个因素对于消费者重购意向有显著的正向影响作用，而替代品吸引力对于消费者重购的影响则不确定。
Food quality , perceived value , customer satisfaction , customer trust , switching cost and origin effect have positive influence on Green food repurchase intention . But the influence of substitute attractive is not very clear .