营销控制

七是要强化营销控制，确保利润目标。

Strengthen the marketing control and guarantee the target of profit .

可管理级的关键过程域分别是定量过程管理和营销控制；

One KPA of level 4 are quantitative measurement and another is marketing control .

A公司可控硅产品市场推广的营销控制研究

Research of Marketing Promotion Control for Semiconductor-Controlled Rectifier in A Company

中国涂料企业之营销控制

The control of sales in a Chinese coatings enterprises

第二章：对市场营销控制理论进行了深入的研究。

Chapter Two : An introduction to explain the foundation of Marketing Control Theory .

在营销控制措施方面：为其代理产品提供了完善的代理措施。

In marketing control measures : Products for the agent to provide a sound measure .

并且提出了建立有效的营销控制体系的具体措施。

And proposed the establishment of an effective control system of the marketing of specific measures .

第五部分是市场营销控制，着重阐述了风险控制。

The last part is about the control of marketing and stresses on the control of risks .

网络营销控制是网络管理的重要内容，开展网络市场营销活动必须有网络运转的有效控制作保证。

The Cyber marketing control is important in the Cyber management and its development must be guaranteed by the efficient control of the Cyber operation .

营销控制作为其中最重要环节，可以发现营销活动中的机会，改善营销管理水平，提高营销绩效。

As one of the most important linkage , marketing control can find the opportunities in the marketing and improve the marketing management level , increasing the marketing performance .

在讨论网络营销控制特征与内容的基础上，着重分析了网络营销活动的盈利能力、营销效率和营销策略控制的方法与技术。

Based on the features and contents of the Cyber marketing control , The profitability and efficiency of the Cyber marketing and the method and technique of the marketing strategy are analyzed .

它强大有效，尤其是，它呼吁充分利用财政政策和营销控制，抑制对烟草、酒精和高饱和脂肪、高反式脂肪及高糖食品的需求。

It has teeth , especially in its call to use fiscal policies and marketing control to full effect to influence the demand for tobacco , alcohol , and foods high in saturated fats , trans fats and sugar .

最后对MR物流公司营销战略控制与风险规避也做了详尽的阐述。

Finally , the author also set forth elaborately about how to control the strategy and evade risks in the actualization .

营销渠道控制：理论与模型

Theories and a model of marketing channel control

摘要营销渠道控制是一个渠道成员对另一个渠道成员的行为与决策变量成功施加影响的过程。

Marketing channel control is a progress that one channel member successfully influences the behavior decision variables of another member on the different level in the channel .

有效的营销费用控制的关键在于方法的选择，而方法选择的前提是对营销费用特性的准确把握。

Proper measure system constructing should be the key to effective marketing expenditure controlling , property analyzing accurately to marketing expenditure should be the premise of measure ' constructing .

第二部分主要介绍了营销成本控制的相关理论并论述管理会计运用于营销成本管理的可能性与重要意义。在资金的组织上，把主要精力放在低成本存款上。

In the second part , mainly talked about the related theories of the marketing cost control and discussed the possibilities and significances of taking advantage of management accounting into marketing cost management .

在回顾国内相关评估方法的基础上，从体育赞助营销风险控制流程出发，提出了基于体育事件传播价值的体育赞助营销效用评估框架。

Based on reviewing relative evaluation method , from the point of risk control of sport sponsorship marketing , this paper put forwards evaluation framework of sport sponsorship marketing effectiveness based on sport event transmission .

在总结过去企业战略和渠道权力研究以及企业战略与营销渠道控制关系研究的基础上，我们对企业基本竞争战略和渠道权力关系进行了研究。

This study aimed to the exploration of relationships between generic strategy and channel power on the basis of former researches on manufacturer 's generic strategy , sources of channel power as well as relationships between generic strategy and channel control .

广告代理公司正逐渐丧失曾经对品牌营销的有力控制。

Advertising agencies are losing their once-powerful grip on brand marketing .

笔者建议，四川CH公司应调整现有的三、四级营销渠道，控制营销渠道和自建专卖店，进行渠道的整合。

The author suggested that it should make adjustments to Sichuan CH 34 existing marketing channels , marketing channels and self-control store for the integration of channels .

同时，对营销渠道的控制、管理与维护进行了理论结合实际的分析和研究，并就营销渠道战略与企业品牌战略、CI战略及广告与促销之间的关系进行了探讨。

At the same time , theoretically and practically analyzed the control , management and maintenance of the channels of distribution , and the relationship between the strategy of channel of distribution , brand , and CI , as well as advertisement and promotion .

烟草营销渠道终端控制及其效果评价研究

Study on Marketing Channel Terminal Control and Evaluations of Tobacco Industry

其四，探讨了绿色营销绩效的控制问题。

Fourthly , this paper probes into the control of green marketing performance .

营销流及其控制管理研究

Control and Management of Marketing Flow

应用模糊综合法对垂直营销渠道冲突控制效果进行评价，并进行假设检验，验证控制策略的可行性。

Application of fuzzy comprehensive method of vertical marketing channels to control the effects of post-conflict assessment , and hypothesis testing to verify the feasibility of control strategy .

再次，对营销渠道的控制、管理与维护进行了理论结合实际的分析和研究，系统地探讨了创建营销渠道战略的途径。

Thirdly , the author theoretically and practically analyzes the control , management and maintenance of channels of distribution , studies systematically the approach of establishing marketing channel strategy .

然后，根据渠道控制效果理论，构建了烟草营销渠道终端控制效果评价指标体系，并运用实例进行了验证性分析。最后，得出结论及展望。

Next , the channel control theories of the monopoly industry are applied to analyze the reasons of channel terminal control , taking the tobacco industry as an example .

本文的渠道管理策略包括：创建并维护关系型渠道关系，减少渠道的有害冲突，加强对营销渠道的控制，不断激励渠道成员，理顺渠道沟通。

The managements for marketing channels include establishment and maintaining of relations for channels , decrease of channels conflicts , strong control for marketing channels , motivation for channel members and fluent channel communication .

开发生产新鲜度最高的啤酒&新鲜啤酒，将成为啤酒企业发展战略的核心产品之一，而产品品质、市场营销和成本控制是推出新鲜啤酒能否成功的关键。

Fresh-beer of the freshest beer being produced will be one of core products of development strategy of beer company . The key factor of selling Fresh - beer is quality marketing and cost .