英特品牌
- 网络Interbrand;Interbyan
英特品牌-
从十三年前咨询公司“英特品牌”开始给最好的全球品牌排名时，可口可乐就是第一名。
For the past 13 years , since consulting company Interbrand started ranking what it calls the best global brands , Coke was it .
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“英特品牌”表示可口可乐去年升值两个点，但苹果大幅上升28个点，谷歌更是猛涨34个点。
Interbrand says Coke gained value over last year by 2 percent , but Apple jumped 28 percent compared to 2012 ; Google a whopping 34 percent .
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论文采用了国际上权威的英特品牌资产模型测定品牌资产，并且结合高科技品牌的特征对其进行修正，然后用以计算品牌资产。
On measurement , the paper use the international authority " Inter brand assets model " to measure brand assets , and combining high technology characteristics to improve the model .