联合广告

易逝品供应链中的联合广告投入、订货策略与协调问题研究

Study on Jointed Advertising Investment , Order Policy and Coordination in Perishable Product 's Supply Chain

研究了联合广告投入的情况下零售商主导的期权契约的协调问题。

An option contract with the jointed advertising investment in a retailer-led supply chain is researched .

为以后关于联合广告的理论研究与实践发展奠定基础。

Advertising for the future on the joint development of the theoretical basis for research and practice .

它们也与「英文扶轮月刊」共用部份内容，也正在推动联合广告计划。

The magazine 's feature stories all include Rotary-related angles . They also share some editorial content from The Rotarian and are developing joint advertising plans .

鉴于联合广告处于发展的初期，以及实践和理论的发展现状，本文主要解决的问题如题目所说。

In view of the joint ad in the early stage of development , and current development practice and theory , this paper address issues such as the title says .

在考虑联合广告投入的情况下，研究得出集中决策具有最优解并得出其最优解的表达式。

Research shows that the system has a optimal solution when the decision making is centralized and the expression of optimal solution also is given under considering the jointed advertising investment factor .

广告符号资源闲置引发了联合广告的思考，当下市场出现了很多联合营销的现象，同时伴随部分品牌之间联合广告的出现。

Advertising sign advertising idle resources led to joint thinking , the moment a lot of joint marketing market phenomenon , accompanied by some joint advertising between the emergence of the brand .

研究表明：在零售商和供应商的联合广告投入进行合理分担的情况下的供应链期权契约机制下能够实现零售商主导下的供应链的协调。6.对上述各模型进行了数值试验。

Research shows the supply chain option contract with sharing the jointed advertising investment can coordinate the retailer-led supply chain . 6 . The paper provides numerical case analysis for each decision-making model .

在联合利华，广告帮助推动了其品牌的在线销售。

At Unilever , advertising has helped drive online sales of its brands .

根据现实的盈利困境，笔者总结出SNS中的品牌关系构建、SNS与电子商务联合经营的多元广告模式，以及对广告模式的纵深化思考。

According to the profitability of the real plight , I summed up the diverse advertising model including the brand relationship building between SNS , SNS and e-commerce joint venture , as well as the depth thinking of advertising .