竞争性营销策略

产品成熟期的竞争性营销策略则调整为降低价格、调整市场、产品及其他营销组合。

The competitive marketing strategies in maturity phase consist of reducing price , adjusting the market , product and other marketing portfolio .

产品成长期的竞争性营销策略包括改善产品品质、寻找新的细分市场、改变广告宣传重点及适时降价。

In the growth phase , the competitive marketing strategies are comprised of product quality improvement , new markets development , advertisement emphasis change and proper price reduction .

这些因素客观上要求企业充分发挥自身优势，制定和实施具有竞争性的服务营销策略，不断创新和完善公司服务营销体系，为公司总体战略实现服务。

These factors required Inc to fully exert the predominance , establish and actualize the competitive service marketing strategies , as well as innovate and perfect the current service marketing mix to achieve the total Inc strategy .