祝建华
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祝建华:本文描述的传播机体理论是媒体依赖理论在全球化和新媒体时代的继承和发展,用于分析媒体、个人、社群乃至社会各层面之互动关系。
The theory of Communication Infrastructure presented in this article , which develops Media System Dependency theory in the era of globalization and new media , analyses the interaction relationship among media , individuals , social groups and other levels .
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祝建华:本文紧扣传播全球化的核心,系统论述跨国媒体公司的成因、方式、影响及其问题,有助于我们了解什么是全球化的现实、什么是虚构的憧憬或恐惧。
Concentrating on globalization of media firms , the thesis systemically analyses the origin , methods , influence and problems in multinational media firms . It will help people understand what the reality of globalization is and what imaginary longing and dread are .