深圳报业集团

本文以深圳报业集团为范本，从媒介经济学的角度审视其市场发展与内容构成，试图为中国报业集团的经济发展寻求一个可资借鉴的个案。

With Shenzhen Press Group as the sample , this paper examines its market development and content constitution by the angle of media economy , which is trying to find a reference case for the economic development of press groups in China .

深圳报业集团采取强强联合的战略，对深圳报业资源进行了全面的整合，在深圳报业市场以寡头垄断之势构筑了竞争壁垒。

Shenzhen Special Zone Daily group takes the strategy of uniting with powerful counterparts , carries on an all-round integration on Shenzhen newspaper resources and builds a competition barrier in Shenzhen market against other competitors .

本文结构上，运用展示现状提出假设求证理论的内在逻辑，对深圳报业市场整体结构、深圳报业集团市场行为、深圳报业集团市场绩效、深圳报业集团内容框架结构，进行了深入的分析与论证。

About the paper 's structure , the inner logic follows " exhibiting status quo-presenting hypothesis - theory approving ", and an in-depth analysis and argumentation show the whole structure , conduct , performance and content frame of Shenzhen Press Group .