消费者行为理论

因此，期望这一研究在完善消费者行为理论的同时，能够有助于C2C商家更好地从事商业活动，有助于C2C交易市场向更为良性的方向发展。

Therefore , the study not only can perfect the theory of consumer behavior , but make C2C businesses and C2C trading market better at the same time .

依据消费者行为理论与认知理论，将顾客忠诚定义为顾客的一种知识。

Customer loyalty is defined as a sort of knowledge on the basis of theory of consumer behavior and the theory of cognition .

本文在简要回顾消费者行为理论中的自我概念研究现状基础上，提出并在理论上推导出男性消费者自我概念结构SELF理论及其立体结构模型；

In retrospect of the self-concept in consumer behavior theory , the paper discusses the male consumer self-concept , self-theory and related model .

本文在回顾消费者行为理论和消费与产出相关性理论的基础上，对中国的银行卡消费同GDP增长及消费的关系进行了实证研究。

This paper reviews the consumption behavior theory and the consumption output theory , and conducts empirical analysis the relation of consumption via bankcards and GDP growth in China .

遗憾的是建立在工业经济与实体社会基础上的消费者行为理论不足以解释网络购买行为，简单延用4P框架和传统消费者行为理论难以阐明网络购买行为的内在机理。

It is a pity that the online purchasing behavior can not be explained by the theory of consumer behavior based on the physical society and industrial economics , it is very difficult to clarify the inherent mechanism by using 4P frame and the theory of consumer behavior simply .

消费者行为理论通常被分为确定性（选择）理论与不确定性理论。

Consumer 's behavior theory usually consists of certainty theory and uncertainty theory .

依托消费者行为理论，并通过实证研究的方式，对长三角地区的主要城市居民的体育消费行为特征进行研究，供参考。

Following the theory of consumption behavior and using positive analysis , it find out the consumer 's behavior characteristic .

这可以从消费者行为理论、规模经济理论以及地租衰减理论得到很好的解释。

All this can demonstrated by way of the consumer behavior theory , scale economic theory and rent reduction theory .

基本理论是对论文写作的理论基础的阐述，它将传统消费者行为理论和新消费理论结合共同指导旅游消费领域，力求研究的系统性。

Basic theory expound the theory base of writing the thesis , which study tourist consumption behavior with traditional and consumer behavior theories .

首先，对消费者行为理论和产品开发的相关理论进行回顾和梳理，为本文的研究提供理论指导。

Firstly , reviewing and combing the theory of consumer behavior and product development theory , and provide theoretical guidance for this study .

从这一概念的基本涵义出发，应用生态位理论和消费者行为理论提出了生态居住区位理论和模型。

Based on this , ecological theory and model of residential location is put forward , referring to the Niche Theory and Consumer Behavior Theory .

如何进行引导和推广，涉及到消费者行为理论的应用，本文同时也对消费者行为理论进行了阐述。

How to guide and promote is referring to the appliance of the consumer behavior theories , this paper also expatiate to the consumer behavior theories .

本文在研究顾客价值管理时，综合运用了交易成本理论、关系营销理论、战略管理理论、网络组织理论和消费者行为理论。

This dissertation applies transaction cost theory , relationship marketing theory , strategic management theory , network organization theory and consumer behavior theory in CVM research .

第二，对商圈理论、中心地理论、消费者行为理论在社区商业投资中的应用进行了理论的研究和延伸分析。

Secondly , the theories of trading area , center geography and consumer behavior were studied in this paper for the application of the Community Business investment .

论文的理论依据是：应用了消费者行为理论、人力资本理论、新增长理论、教育成本分担理论，利用这些理论对我国高等教育消费问题进行分析。

The theoretical bases of this paper are consisted of consumer behavioral theories , human capital theories , new economic growing theories , educational cost sharing theories .

通过这些讨论，扩展了经济学中消费者行为理论的范围，为质量经济学的建立打下了重要基础。

Through this discussion , the field of the consumer behaviour theory in the economics is expanded , the main base of the economics of quality is set up .

第三章：葡萄酒产品差异化营销的基础理论。该部分简要介绍了与产品差异化营销有关的基本概念和基础理论，即产品的整体概念、消费者行为理论、市场细分理论和产品差异化理论。

Chapter 3 combs the basic conceptions and theories of wine product differentiation , including entire production conception , consumer behavior theory , market subdivision theory and product differentiation theory .

同时，指出本研究的理论依据，即休闲经济理论和消费者行为理论。

At the same time , the paper figures out the theoretical basis for the research , that is , the theory of leisure economy and the theory of consumer behavior .

阐述了本文研究涉及到的理论基础，包括旅游产品开发理论、体验经济理论、顾客满意度理论、旅游消费者行为理论等，并对相关概念进行了界定。

This study involves many theoretical basis , including Tourism product development theory and Experience economic theory , Customer satisfaction theory , the theory of tourist behavior and meanwhile defines the related concepts .

通过文献梳理，发现住房需求研究中新古典消费者行为理论仍然占据主导地位，分析框架非常稳定，研究进展主要体现在实证研究方面。

The conclusion was that in theoretical aspect the neoclassic consumer theory still occupied a leading position and the analysis framework was stable . Progressions in research were mainly achieved in empirical aspect .

沿用消费者行为理论和市场营销理论的相关知识，重点分析、论述了公司的营销策略，包括产品策略、价格策略、渠道策略和促销策略，以及其它营销特点。

The dissertation emphasizes on analyzing and discussing the marketing action of the corporation , including product tactics , price tactics , place tactics and promotion tactics , as well as other marketing characters .

具体内容：首先，介绍研究的背景、目的、意义、思路以及消费者行为理论、品牌信任理论。

The contents are as follows : Firstly , this paper introduces the background , purpose , significance , and thoughts of the study , as well as consumer behavior theory and brand trust theory .

接着，本文分析了市场法的理论基础，包括消费者行为理论中的替代规律、市场供求平衡价值理论、产权理论、公允性定律、时间差异定律、个体差异定律和市场套利定律；

Then it puts forward the economics principle , that is substitute theory , supply and demand theory , property right theory , equity law , different time law , different unit law and market arbitrage law .

以消费者行为理论和品牌原产地效应的研究文献为基础，通过对调查数据进行统计分析，本文提出与检验了品牌原产地困惑对于中国消费者喜爱与购买本土品牌和境外品牌的影响作用。

Based on the theory of consumer behavior and the literature of brand origin effect , this paper proposes and tests the impact of brand-origin confusion on consumers ' liking and buying local brand or non - local brand in China .

本文以战略管理、消费者行为理论为基础，对东莞移动在个人、家庭及集团市场的信息化业务发展策略进行研究。

This article is based on strategy management and the theory of consumer behavior , using the some analysis tools , research the development strategy of Informationization Sevices that personal 、 family and group oriented in the Full Service Operation situation .

工业旅游产品研究在国内是一个新兴的研究领域，它涉及到多个学科的交叉研究，包括：旅游产品开发理论、体验经济理论、顾客满意度理论、旅游消费者行为理论等。

The study on the industrial tourism product is a new research field , which involves a number of cross-disciplinary researches , including : Tourism product development theory and Experience economic theory , Customer satisfaction theory , the theory of tourist behavior .

从传统微观经济学原理着手，运用消费者行为理论并结合决策效用理论对彩票的消费者行为进行了分析，并对我国体育彩票的发行提出了建议。

Based on the principles of traditional microeconomics and combined with the theory of decision-making utility , this paper analyzes the behavior of consumers by referring to consumers ' behavior theory . And some suggestions on issuance are put forward in the paper .

第二部分（第二章）：这一部分论述了发展经济型酒店的理论基础，重点论述了产业组织理论、弹性理论、消费者行为理论以及它们与经济型酒店发展之间的关系。

Part 2 ( the second chapter ): this part has discussed the theoretical foundation of developing economic hotel , the key points are industrial organization theory , flexible theory , customer 's behavior theory , as well as the relation between them and economic type development .

超市消费者购物行为理论研究

Research on the Theory of Customer Behavior in Super market

消费者行为动态理论

The Dynamic Theory of Consumer Behaviour