消费者心理学

“一旦让感情进入了交易中，你就会输掉”来自三藩市金门大学消费者心理学教授KitYarrow说。

" As soon as emotions enter into the transaction , you 're going to lose ," says Kit Yarrow , a professor of consumer psychology at Golden Gate University , in San Francisco .

该研究已经《消费者心理学》杂志上发表。

The study is the Journal of Consumer Psychology .

本文试图运用管理学、市场营销学、消费者心理学等知识，从以下几个方面论述中国目前的两家移动通信运营商（中国移动、中国联通）市场营销战略及其在未来3G时代的营销战略调整策略。

This thesis try to discuss the marketing strategy of China Mobile and China Unicom in the follow way , using management , marketing , consumer psychics , etc , as well as their adjustment tactics of marketing in the coming 3G era .

最后，让我们不要忘记一点点消费者心理学。

Finally , let 's not forget a little bit of consumer psychology .

第三章：进一步讨论的是商标翻译与消费者心理学之间的相互关系。

In Chapter III , the author further discusses the interactional relationship between brand name translation and consumer psychology ;

最后作者从消费者心理学及文化研究角度对案例分析做进一步的探讨。

Some theories from other disciplines like consumer psychology and cultural studies are taken to extend the case analysis .

本文通过对消费者心理学、消费者行为学和市场营销学思想的深入理解，在前人研究的基础上，建立新的顾客满意度模型。

Through deeply comprehending consumer psychology , consumer behavior and marketing , a new consumer satisfaction model is built on the predecessors ' research .

本文运用了管理学、经济学、消费者心理学得学科的知识，从以下几个方面论述住宅小区智能化的市场发展。

This article utilized the management study , the economic , the consumer psychology discipline knowledge , elaborated the housing plot intellectualization market development from following several aspects .

论文对客户价值分析也作了初步的探讨，认为应将客户流失预测群体中价值较高的子群体作为市场策略的目标群体，并结合消费者心理学的有关知识对客户流失原因进行了简单的分析。

Based on the superficially discussed issue of customer lifetime value , we suggest that customer subgroups with higher lifetime value should be selected as target of specific market strategy .

另一方面，过去对于顾客参与相关的研究，大部分集中于服务营销领域，很少有研究从消费者心理学角度，关注顾客参与企业产品价值创造是通过何种机制影响到了顾客的态度和行为。

On the other hand , previous studies of customer participation , which concentrated in service marketing area , had few insights of related research in product co-creation from customer psychology perspective .

发表在《消费者心理学》期刊上的研究结果显示：若谈判双方同吃甜食或咸食，则交涉次数更少，参与者得分更高。

The results , in the Journal of Consumer Psychology , showed more points were scored - and deals reached more quickly - when both sides snacked on the same sweet or salty treats .

因此，从消费者心理学的角度出发，探讨地下商业街的商业氛围能否吸引消费者，提高销售业绩，成为现代设计师在设计时必须考虑的问题。

Therefore , from the angle of psychology , underground shopping area of the business environment will appeal to consumers , raising sales to become modern in design as a designer must consider the question . But in the business started fairly late .

第二章：随后介绍了消费者和消费者心理学，以及它们对商标翻译的影响。

Chapter II follows with an introduction of consumer and consumer psychology , as well as their influences on brand name translation ;

在论文的写作过程中也运用到了消费者行为学，心理学，市场营销4P理论，SWOT，PEST分析等相关理论。

It also applies to some marketing theories , for instance , consumer behavior , psychology , 4P , SWOT analysis , PEST analysis , and so on .